Watch The Joy of Living with Fragrance
- 1962
- 13 min
The advertising team at Avon pulled together this ersatz part-travelogue to demonstrate where fragrance comes from and how fragrance makes all of our lives better. They succeed, in part, on the first. They fumble the second. Fragrance, in this context, gives women a certain "uniqueness." Fragrance, in reality, makes things smell unnecessarily false. Not unlike this film, in fact.