Watch The Story of Content: Rise of the New Marketing

The Story of Content: Rise of the New Marketing is a documentary film that explores the evolution of marketing and advertising in the digital age. The film features interviews with leading marketing experts, including Joe Pulizzi, Jay Baer, and Kirk Cheyfitz, who offer insights into the changing landscape of content marketing. The film begins by tracing the history of traditional advertising methods, such as print and television ads. However, with the rise of the internet and social media, marketers have had to adapt to new ways of reaching consumers. The film highlights the importance of content marketing, which focuses on creating valuable and engaging content to attract and retain a target audience.

Throughout the film, the experts discuss the importance of creating content that is useful, relevant, and entertaining for consumers. They emphasize that content marketing is not simply about promoting a product or service, but about building a relationship with customers.

The film also explores the various forms of content marketing, including blogs, videos, podcasts, and social media. The experts discuss the benefits and challenges of each format, and share tips for creating effective content. They emphasize the importance of understanding your target audience and tailoring your content to their needs and interests.

Another key theme of the film is the importance of measurement and analytics in content marketing. The experts explain the value of tracking metrics such as website traffic, social media engagement, and email open rates in order to evaluate the effectiveness of your content strategy. They also discuss the use of tools such as Google Analytics and social media management platforms to gather data and analyze results.

The Story of Content: Rise of the New Marketing also addresses some of the ethical concerns surrounding content marketing. The experts discuss the need for transparency in advertising, and caution against deceptive or manipulative practices. They emphasize the importance of building trust with your audience, and being honest about your motives and intentions.

Overall, the film offers a comprehensive overview of the current state of content marketing, and provides valuable insights for marketers looking to improve their strategies. The experts offer practical tips and advice, and share their perspectives on where the field of marketing is headed in the future.

The Story of Content: Rise of the New Marketing is an engaging and informative documentary that is recommended for marketers, business owners, and anyone interested in the changing landscape of advertising and marketing in the digital age.

The Story of Content: Rise of the New Marketing is a 2015 documentary with a runtime of 44 minutes.