Watch White Elephant: The Battle of the African Ghosts

This is a dramatic movie. When a businessman wants yet more money, he knows he has to have new customers. He decides that Africa is a largely untapped market. He goes there and tries to convince tribesmen they need his product. When he is continually rebuffed, he just tries harder. The spirits who rule the tribesmen are working against the businessman and his schemes. He just does not understand that yet.