Ep 1. Start Spreading the News

In season 3 of BoJack Horseman, the show picks up where it left off with the same group of characters dealing with their own personal and professional struggles. In episode 1, titled "Start Spreading the News," we see BoJack returning to L.A. after filming his dream movie in New Mexico. However, the return is not as glamorous as he had hoped.

BoJack is seen driving back to his home, with his publicist and friend Princess Carolyn. He is still stuck in his own mind, pondering over the events from the past few months, accompanied by the classic 80s song “Take On Me” by A-Ha. BoJack admits that he feels as if he hasn't really accomplished anything lately, and despite finally getting the movie he always wanted, he still feels unsatisfied.

As the episode progresses, we see that BoJack is struggling to come to terms with the direction his life is headed in. He is still trying to figure out his identity and his place in the world, and despite finally achieving his goal of making his dream movie, he realizes that this isn't the answer to his problems.

The episode also focuses on the other characters in BoJack's life, particularly Princess Carolyn, who is dealing with her own set of problems. She is trying to keep her agency afloat, while also dealing with her relationship with her assistant, Judah. Judah, on the other hand, is trying to find a way to express his feelings for his boss without it affecting their professional relationship.

Meanwhile, Todd is trying to kick-start his career as a tech entrepreneur and is developing a ride-sharing app, aptly named "Cabracadabra". However, his progress is slow and he is struggling to get his idea off the ground.

The standout character of the episode, however, is Mr. Peanutbutter, who is at a career-high with his new game show called "Hollywoo Stars and Celebrities: What Do They Know? Do They Know Things? Let’s Find Out!" The show is a hit, and he has just been nominated for an Emmy. However, he is also dealing with his marital problems with his wife, Diane Nguyen.

As always, the show's creators do an excellent job of blending comedy and drama. The episode is interspersed with witty dialogue, silly gags, and punchlines that often catch you off guard. The animation is also top-notch and adds to the overall surreal feel of the show.

Overall, "Start Spreading the News" is a great way to kick off season 3. It sets up the characters' arcs for the rest of the season, while also providing a lot of laughs and thought-provoking moments. Fans of the show will not be disappointed, and newcomers will be drawn in by the show's unique style and humor.