Creativity and Your Brain Season 1 Episode 4 Evaluating the Creative Product

Can we define what is creative? Consider two basic features of a creative product and how meaning is both subjective and domain-specific. Investigate how our brains process information and assign meaning, and, in art, how the way we look determines what we see. Grasp how we endow objects with value, based in what we know about the creator of the product and the circumstances of its creation.