Unfiltered Season 2 Episode 4 As Seen On Burrito
- TV-G
- January 28, 2021
- 42 min
As Seen On Burrito is the fourth episode of Unfiltered season 2. In this episode, viewers are taken on a deep dive into the world of fast food marketing. The show examines how fast food companies use clever advertising tricks to make their products seem more appealing to consumers.
The episode kicks off with a visit to a popular taco chain, where host Kaityln Herman learns about the process of marketing a new menu item. She discovers that the chain's marketing team spent months developing the perfect "Instagrammable" burrito, one that would look delicious in photos and entice customers to try it in stores.
As Seen On Burrito also explores the role of social media influencers in fast food marketing. Kaitlyn meets with a popular influencer who regularly posts about fast food on her account. The influencer talks about how she carefully selects which products to feature in her posts, and how she tries to make them look as delicious as possible to her followers.
The episode also examines some of the more contentious aspects of fast food marketing, including the use of targeted advertising to reach young kids. Kaitlyn visits a research lab where scientists are studying how advertisements impact children's food choices. The research explores how fast food companies use cartoon characters, bright colors and catchy jingles to appeal to young audiences, even when promoting products that are high in sugar and fat.
Throughout the episode, Kaitlyn speaks to several experts in the field of food marketing, including brand managers and nutritionists. These conversations shed light on the techniques that fast food companies use to make their products seem more appealing, and the impact these tactics can have on public health.
As Seen On Burrito is an engaging and thought-provoking episode that offers a unique insight into the world of fast food marketing. Viewers will come away with a greater understanding of the manipulative tactics used to sell fast food, as well as the potential consequences of these marketing strategies. Whether you're a fast food junkie, a health enthusiast or simply someone interested in the psychology of advertising, this episode is sure to be entertaining and informative.