Watch Boom Varietal: The Rise of Argentine Malbec

Boom Varietal: The Rise of Argentine Malbec is a documentary film that explores the rise of Argentine Malbec from a little known grape varietal to one of the most popular wines around the world. The film follows Santiago Achaval, a renowned Malbec producer, and Baptiste Cuvelier, a Frenchman who was instrumental in introducing Malbec to the international market.

The film begins with the history of Malbec, how it originated in France and how it came to be planted in Argentina. Santiago Achaval tells the story of how he first became interested in Malbec and how he started his own winery. He talks about the challenges he faced while making Malbec in Argentina and how he and his team worked hard to produce high-quality wine.

Baptiste Cuvelier, on the other hand, talks about how he discovered Malbec while on a trip to Argentina. He saw the potential of the grape and decided to work with local wine producers to export Malbec to the international market. He talks about the challenges he faced while introducing a new grape varietal and how he convinced wine enthusiasts to try Malbec.

The film also showcases different regions in Argentina where Malbec is grown and how the climate, soil, and altitude affect the taste of the wine. The winemakers talk about the different techniques they use to make Malbec and how they have been experimenting with new methods to improve the quality of their wine.

The documentary then shifts its focus to the international market and how Malbec became so popular around the world. It features interviews with different wine experts, critics, and enthusiasts who talk about their love for Malbec and how it has become a favorite among wine drinkers.

The film also touches on the controversies surrounding the rise of Malbec. Some experts argue that the popularity of Malbec has led to a decline in other grape varietals in Argentina. Others question the authenticity of Argentine Malbec, claiming that some producers have been blending Malbec with other grape varietals to increase production.

Overall, Boom Varietal: The Rise of Argentine Malbec is a fascinating look at how a little known grape varietal became a global phenomenon. The film is beautifully shot with stunning footage of the Argentinian landscape and the winemaking process. It's a must-watch for wine enthusiasts and anyone interested in the history and culture of Argentina.