Watch She Did That

She Did That is a 2019 documentary film which celebrates the entrepreneurship and the perseverance of Black women. The film showcases four Black women who have established businesses in various industries, showcasing them not only as successful entrepreneurs but also as women who have helped to shape and lead their respective industries.

The first woman introduced is Renae Bluitt, a blogger, and entrepreneur who started Crush Media. Her blog, In Her Shoes, is considered one of the premier platforms for Black women entrepreneurs. The documentary delves into her life and her struggles as a young entrepreneur in New York City. She discusses how she leveraged her blog and social media presence to create opportunities for herself and her business.

Next up is Melissa Butler, the creator of the successful online makeup brand, The Lip Bar. Butler talks about how she got her start in the industry, driven by her passion for creating products for those who felt underserved by traditional beauty brands. She also shares with the audience how she grew her business and faced setbacks, including a failed appearance on Shark Tank.

Luvvie Ajayi, the founder of Awesomely Luvvie and the author of the best-selling book I'm Judging You: The Do-Better Manual, is the next subject of the documentary. Ajayi's story is full of important messages for women who want to pursue entrepreneurial endeavors in the digital age. In particular, she offers advice on how to overcome self-doubt and imposter syndrome. Additionally, she gives insight on how to create an "unmistakable brand" and how to engage with one's community online.

Finally, the documentary introduces Fifi Bell, the co-founder of The Honey Pot Company. Bell discusses the challenges she faced in creating a female-centric, all-natural product line. Bell's motivation for starting her business came when she couldn't find products that worked for her body. Bell's story provides a lot of value on where to start and what steps to take if you want to start a product-based business.

The film is not only inspiring but educational, providing techniques for some of the most basic skills required to run a successful business. For example, Melissa Butler discusses how she developed her first product line, the importance of social listening, and the use of feedback to improve her products.

The film, directed by director-producer of Boss Ladies Emily Dell, showcases the talents of Black-women entrepreneurs and the complex issues they have overcome. The movie, however, doesn’t solely focus on their success stories, but it also shows the vulnerabilities and failures that they have faced along the way.

Through showcasing the experience of these four entrepreneurs, She Did That highlights the importance of creating a community of like-minded enthusiasts for success. The documentary also underlines the significance of having a mentor or an advisory panel that can help individuals navigate challenges and provide them with support.

She Did That is a celebration of Black women excellence, showcasing them as not only successful entrepreneurs, but also as storytellers who can empower and inspire others. It encourages and provides a path for the next generations of women to create opportunities for themselves and for each other.

She Did That is a 2019 documentary with a runtime of 1 hour and 10 minutes. It has received mostly positive reviews from critics and viewers, who have given it an IMDb score of 6.6.