Watch Yoo Hoo, Mrs. Goldberg

Yoo Hoo, Mrs. Goldberg is a 2009 documentary film directed by Aviva Kempner. The film explores the life and career of Gertrude Berg, a pioneering television personality who created and starred in the hit sitcom The Goldbergs. Berg was a trailblazer in the entertainment industry, becoming one of the first women to create, write, and star in her own television show. The Goldbergs originally aired on radio in 1929, quickly gaining a devoted following with its warm, humorous portrayal of a Jewish-American family in the Bronx. Berg adapted the show for television in 1949, and it became a massive success, making her a household name and paving the way for other female comedians and writers.

Through archival footage, interviews with family members and colleagues, and reenactments, Yoo Hoo, Mrs. Goldberg chronicles Berg's rise to fame and the impact she had on American pop culture. The film also touches on the challenges Berg faced as a Jewish woman in a predominantly male industry, as well as her activism and philanthropy work.

One of the most fascinating aspects of the film is the way it contextualizes Berg's work within the broader cultural and historical landscape. As a Jewish woman creating content for a mainstream audience, Berg had to navigate issues of representation and stereotype, particularly as the country was grappling with anti-Semitism and the aftermath of World War II. But she also used her platform to tackle social issues in a way that was both accessible and impactful, taking on topics like racial prejudice and anti-communist hysteria.

The film also touches on Berg's personal life, including her marriage to husband Lewis Berg, who was her creative partner and co-writer on The Goldbergs. Their collaboration was groundbreaking in its own right, and their partnership is portrayed with affection and admiration in the film.

At its heart, Yoo Hoo, Mrs. Goldberg is a love letter to a beloved and influential figure in American history. Kempner's affection for Berg and her work is evident in every frame, and the film serves as both a celebration of Berg's achievements and a reminder of their lasting impact.

Overall, Yoo Hoo, Mrs. Goldberg is a captivating and insightful documentary that sheds new light on Gertrude Berg and her legacy. Whether you're a fan of the original Goldbergs series or simply interested in the history of television and comedy, this film is a must-watch.