Abstract: The Art of Design Season 1 Episode 6 Paula Scher: Graphic Design

Abstract: The Art of Design season 1 episode 6 focuses on Paula Scher, one of the most iconic graphic designers of our time. Scher is known for her innovative designs that blend typography and imagery into bold and impactful statements.

The episode begins with Scher's early career, including her work with CBS Records designing album covers for musicians such as Bob Dylan and Bruce Springsteen. We see how her approach to typography and graphic design began to evolve during this period, with her experimentation with vibrant colors and bold shapes.

As the episode progresses, we see Scher's transition into corporate branding, as she became a partner at Pentagram, one of the world's most respected design agencies. She works on the rebranding of companies such as Citibank and Tiffany & Co., and showcases how a clear and cohesive graphic design strategy can transform a company's image.

Throughout the episode, we hear from Scher herself as she reflects on her career and philosophy. She highlights the importance of taking risks and not being afraid to fail, which are key components of her creative process. Additionally, we see how Scher's bold and unconventional designs have inspired a new generation of graphic designers.

Overall, Abstract: The Art of Design season 1 episode 6 provides a fascinating look at the life and work of Paula Scher. From her early years as a rock album designer to her groundbreaking corporate branding work, the episode showcases how Scher's innovative approach to graphic design has left a lasting impact on the industry.