Intelligent Pay-Per-Click Advertising with Bing and Yahoo!

Watch Intelligent Pay-Per-Click Advertising with Bing and Yahoo!

  • 2015
  • 7 Seasons

In this season I explain what you can expect from this course. In addition I also explain why Bing and Yahoo ads are important.

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Seasons
Understanding Cost Per Click (CPC)
6. Understanding Cost Per Click (CPC)
October 30, 2015
In this episode I discuss what is CPC, its importance and main ways how to improve it.
Understanding Click Through Ratios (CTR's)
5. Understanding Click Through Ratios (CTR's)
October 30, 2015
In this episode I discuss what is CTR, its importance and main ways how to improve it.
Values of Quality Score Explained In Depth
4. Values of Quality Score Explained In Depth
October 30, 2015
In this episode I am talking about the values of quality score and possible pitfalls/reasons for having low quality score.
Understanding Quality Score
3. Understanding Quality Score
October 29, 2015
In this episode I discuss what is quality score and how to improve it.
What Metrics Really Matter?
2. What Metrics Really Matter?
October 30, 2015
In this episode I discuss the main metrics you should track.
Introduction to This Section About Refining Your PPC Campaigns
1. Introduction to This Section About Refining Your PPC Campaigns
October 30, 2015
Introduction to this season and explaining what I will be teaching you.
Description
  • Premiere Date
    October 31, 2015
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