Marketing Fundamentals

Watch Marketing Fundamentals

  • 2015
  • 1 Season

Marketing Fundamentals is a show hosted by Alun Hill, a renowned marketer and entrepreneur, where he shares his expertise on the basics of marketing for businesses of all sizes. Spanning across multiple episodes, the show covers various topics such as brand building, market research, customer targeting, product positioning, pricing strategies, and more.

Each episode of Marketing Fundamentals is designed to provide viewers with practical tips and insights that can help them navigate the complex world of marketing. Hill begins by explaining the fundamental principles of marketing and clarifying key terms and concepts that are often used interchangeably such as marketing, advertising, and branding.

From there, Hill dives into the crucial process of market research, which entails understanding the demographics and psychographics of a target audience. He highlights the importance of developing a clear understanding of consumer behavior and preferences, which can help businesses tailor their marketing messages and product offerings to meet customer needs and drive sales.

Hill also provides a step-by-step guide for creating a strong brand identity that reflects the values and personality of a business. He stresses the importance of consistent branding across all touchpoints, including the company's logo, website, social media, and even employee uniforms.

Pricing is another critical aspect of marketing that Hill delves into, discussing various pricing strategies such as cost-plus, value-based, and psychological pricing. He stresses the need for businesses to understand the value of their product or service in the eyes of the customer and determine a price point that is both profitable and competitive.

In addition to covering these core marketing topics, Hill also provides tips on how to create compelling advertising campaigns that resonate with the target audience. He explains the importance of using emotional appeals, storytelling, and humor to connect with consumers and drive engagement.

Overall, Marketing Fundamentals is an excellent resource for entrepreneurs, marketing professionals, and small business owners who want to understand the basic principles of marketing and how to apply them to their own businesses. Hill's engaging and informative style makes the show both accessible and educational, providing viewers with actionable insights that can help them take their marketing efforts to the next level.

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Seasons
Lecture 10
10. Lecture 10
 
AIDA.
Lecture 9
9. Lecture 9
 
Search engine marketing.
Lecture 8
8. Lecture 8
 
Offline marketing.
Lecture 7
7. Lecture 7
 
Direct marketing.
Lecture 6
6. Lecture 6
 
Email marketing.
Lecture 5
5. Lecture 5
 
Learn about content marketing.
Lecture 4
4. Lecture 4
 
Mobile and SMS marketing.
Lecture 3
3. Lecture 3
 
Social media marketing.
Lecture 2
2. Lecture 2
 
Inbound vs. outbound marketing.
Lecture 1
1. Lecture 1
 
Fundamentals of successful marketing.
Description
  • Premiere Date
    January 1, 2015