Watch Neuromarketing: Using Psychology and Storytelling to Influence, Engage, Persuade and Sell

Name: Neuromarketing: Using Psychology and Storytelling to Influence, Engage, Persuade and Sell
Cast: Stefan Kojouharov

1969
1 Season

Neuromarketing is an exciting show that promises to delve into the world of marketing by making use of psychology and storytelling to influence how people buy, sell, engage, and persuade. It stars Stefan Kojouharov, who has garnered a reputation for being an expert in the field of technology and innovation.

The show seems to cover a myriad of different topics, with each episode exploring a different way that marketers use neuroscience to better understand their target audience. The show looks at how they can use techniques like cognitive psychology, behavioral economics, and emotional design to influence shoppers' behavior and create effective marketing campaigns.

Through a series of thought-provoking interviews with leading experts in the field of marketing, viewers will get an inside look at the latest advances in neuromarketing technology. They will learn how researchers are using neuroscience to evaluate things like advertising copy, product design, packaging, and even pricing.

The show is interesting because it is not just educational, but it also entertaining. The use of storytelling is central to the show, as it seeks to engage the audience by showing how psychological insights can be used to build immersive brand experiences that resonate with consumers.

Each episode promises to tackle a specific theme of neuromarketing, such as the power of storytelling, how to create memorable brands, and the role of emotion in purchasing decisions. For example, one segment might explore how a brand can use storytelling to create a deeper emotional connection with consumers, while another might focus on the importance of color psychology in promoting products.

What's especially impressive about Neuromarketing is that it explains everything in everyday terms for the average viewer, ensuring that the content is accessible and relevant to all. The show also uses lots of visual aids, such as case studies and real-world examples, to bring the theory to life and help viewers understand how to apply these insights to their own marketing efforts.

In the show, Stefan Kojouharov acts as a guide to the world of neuromarketing, providing his own unique insights and perspectives on everything from big data analytics to social media marketing. With his characteristic warmth and intelligence, it's clear that Stefan is passionate about the subject matter, and he is eager to share his knowledge with viewers.

Overall, Neuromarketing is a fabulous show that offers an unprecedented glimpse into the minds of consumers and the marketers who seek to sway them. It is a must-watch for anyone who is involved in marketing, advertising, or sales and who wants to stay current on the latest developments in the field. If you enjoy learning about psychology, human behavior, and the latest innovations in technology, then Neuromarketing is definitely worth checking out.

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Seasons

24. The Ideal Self Image and How to Appeal to It

We all have an 'Ideal Self Image'... you know the person we really want to be like one day.. a more perfect version of us. We actually try to live up to this image and often times judge our own behavior based on it. When Crafting the Perfect Message it is important to: Consider What the Audience IS, Consider Who the Audience Wants to Be and craft accordingly.

23. The ONE Thing that Everyone Wants But Rarely Gets

A Question Asked Earlier: What is the One thing People Want that they Rarely Get? It is important that we live this question! The real value is in living it, and being genuinely interested in knowing the answer. This exercise alone, will give you many insights into human behavior. This Section we will cover the One Thing People Want.... that they Rarely Get and How to Give it To Them!

22. Focus on the 'Benefit of the Benefit'

Would you rather: 1. Buy the Worlds Best Seed or 2. Buy the Worlds Best Lawn? While Most Business Focus on 'Features' the best Brands in the World Focus on 'The Benefit of the Benefit'. In this lesson you will learn: What the Benefit of the Benefit is and How to make the Benefit of the Benefit part of your message.

21. Thinking vs Feeling

Thinking vs Feeling? Which Letter do you think did the best? Did people donate more money to save the children when they were in a 'Logical/Rational' State of Mind or 'Emotional' State? In this lesson we explore: Save the Children Case Study, Mother Theresa and How Emotion Effect What we Buy. Emotions is what gets people to Care! It's what allows people to connect with your message.

20. Intro to Creating Emotional Connection

This is by far my favorite section! We often run into the issue of over valuing the 'Rational Self'. Some where in our depths we like to imagine that we make mostly rational, logical decisions and that doing is in our benefit and everyone else's. Further, we imagine that other people work in that way... that Persuasion via Logic and Reason is akin to being on top of the Hill.

19. Case Study: How the NBA used the Most Effective Credibility Technique to combat AIDS

There is a SIMPLE & Easy way to Get Instant Credibility and Get Instant Action! In fact the two go hand in hand! In this lesson we will cover: One Sure Fire Way to Get Instant Credibility, and One Sure Fire Way to Get Action on your Ideas. PS: Credibility is Necessary in order to get people to take your message seriously...

18. Three Ways to Gain Credibility

Unless you are a Celebrity, a celebrated scientist or the pedigree and credentials in your field, you need to learn about gaining Credibility via Non-Authoritative methods. In this lesson we will cover: 3 Ways to Gain Credibility with you audience. PS: Credibility is Necessary in order to get people to take your message seriously... Without credibility it will ultimately fall on deaf ears!

17. Why Curing Ulcer's is not always enough

Sometimes Even Nobel Winning Research Scientists Lack Credibility! You see Credibility is a funny, funny thing... and audience matters. In this lesson we will go over 2 Types of Credibility: Authority & Non-Authority. PS: Credibility is Necessary in order to get people to take your message seriously. Without credibility it will ultimately fall on deaf ears, that are unwilling to take action.

16. Intro to Geting Credibility

Credibility is one of those things that We Assume that we Have! The truth is that unless you are a: Authority Figure, Have Credentials, Are a Celebrity or You have to Earn Credibility. In this section we will show you just how to do that! Additionally, you have to make sure that the Message itself has Credibility.

15. How to Make the Ordinary Extraordinary

Did you know that there is a way to Make Ordinary, everyday objects, Extraordinary? All of the best brands do it! They get us excited about everyday objects like clothes, shoes and purses. Objectively there is not much difference between one purse and the next, however there is often a BIG difference in how we Think about it!

14. 'Gap Theory' and Why we Watch Bad Movies

Once you have someone's attention how do you keep it? Attention is EXPENSIVE! Advertisers like FB and Google Make Billions via Display Ads. Not Keeping someone's attention is a lost opportunity!

13. How to Get Someone's Attention by Killing their Guessing Machine

The Best way to get someone's attention is through surprise. So what does it mean to surprise someone and how does one do it? In order to surprise you audience you have to kill their guessing machine. The guessing machines is the part of you that is constantly predicting what the future will look like. For instance, you have a 'general stereotype' of what a car commercial looks like.

12. Intro to Capturing Interest & Attention

How to you Get Someone's Attention and Keep it? This can be done most effectively via surprises. There is a right way to: surprise your audience, grab their attention, keep it lead them to an 'Aha Moment'!

11. Case Study: Spacerace & Popcorn

Here are a number of great examples of 'Concrete Ideas' These Ideas were very complex... but were Simplified and Made Extremely Concrete. Examples include: Getting People to Care about the Calories in Popcorn & Winning The Space Race. These are Great Examples of Making very Sticky, Very Memorable, Very Sharable.

10. Is your Message Tangible?

Now that we are Using CONCRETE 'Words' it's time to Make your Your IDEA Concrete. Make the Idea itself Concrete! There is a simple Test You can do to Know if Your message is Concrete and in this lesson we will examine the concreteness of your message. Concreteness is essential in creating sticky viral content and in any viral marketing campaign.

9. How to Select the Right Words

Word Matter! In this lesson we will examine the different types of words and really look at words that help increase the concreteness of an idea. Some everyday words are very concrete and other everyday words are not. In this lesson you will be able to differentiate between one and the other.

8. Intro to Tangiblility

What does it mean to be concrete and why does it matter? Even as a simple concept, concreteness can be hard to understand. In essence, concreteness is the ability to make an idea so tangible that the person can almost touch, taste it, experience it!

7. Be as Simple as a Proverb

Great Provers transcend time, language and culture. In fact the most popular proverbs are popular in over 30 languages, have existed for over 2,000 years, and have been passed on Billions of times... yes Billions! Somehow they drive deep down and touch something common in all of us.... And they have certain qualities and characteristics!

6. Why you should Write Like a Journalist

Most of us... try to emulate the great writer and novelists in our stories and this is a cardinal sin! If you are doing this in your content... trying to write like a writer.. STOP! We need to tell stories that get attention right away and we don't have the luxury of a few hundred pages!

5. Case Study: Chess, Military & Southwest Airlines

What Does playing a game like Chess, running a Big Company, and being a General in Military have in common?All three of these examples, are examples of Complexity. Playing chess is a very complex task, as is running a company or for that matter being a leader in the armed forces.

4. Intro to Simplicity

There is a good reason why viral content needs to be simple. For one, simplicity insures that more people will understand your message and that they will spend less effort trying to understand it! Effort is Key! If you are requiring extra effort from your audience.... you will invariably loose many of them!

3. What Women Want

Living the Question: Keep in Mind the Real Value is not just in the answer but in asking the question and activity being in a state of wondering. What do you think it is that People Really Really Want that they Rarely Get? There is an answer and it is something that we will cover in this course. Living the question will begin to open your mind in new and interesting

2. How to Learn 10x Faster

Start Paying SPECIAL attention to Any/All content that Pulls You! 1) Notice when content pulls: your attention, makes you want or fear; 2) Ask Yourself How it is pulling you? Why do you find it irresistible? 3) Study it's patters: flow, content, etc...

1. Introduction

The focus of this course is to help you create great content, content that is sticky, content that is psychology irresistible, content that makes people want to share and take action! We will be focusing on the 5 main ingratiates: Simple, Unexpected, Concrete, Credible, & Emotional. I will also be sharing a number of case studies and research throughout the class.

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