Ep 4. Nothing But Hustle
- June 27, 2017
In episode 4 of Planet of the Apps titled "Nothing But Hustle", the competition heats up as the app developers face a new challenge. The four advisors, Gwyneth Paltrow, Jessica Alba, Will.i.am, and Gary Vaynerchuk, continue to mentor the entrepreneurs in their quest for success.
The first pitch is from an app called "Carpool Karaoke", inspired by the popular segment on the Late Late Show with James Corden. The app allows users to connect with others who want to sing along to their favorite tunes during their commute. The developer hopes that the app will not only be a fun way to pass the time, but also encourage carpooling and reduce traffic congestion.
Next up is a fitness app called "Heartfelt" that uses AI technology to personalize workouts according to the user's heart rate. The developer believes that this will motivate users to exercise more effectively and reach their fitness goals.
The third pitch comes from a team of developers who have created a social platform for pet owners called "Pawprint". The app allows pet owners to create profiles for their furry friends, connect with other pet owners, and access a variety of pet-related services.
The last pitch is for an app called "SwipeSignal" that aims to revolutionize the dating scene. The developer claims that the app uses a proprietary algorithm to match people based on a variety of factors, including personality traits, interests, and even body language.
After the pitches, the developers have to face a new challenge: creating a marketing campaign for their app in just three days. The advisors provide guidance and creative ideas to help the teams create effective campaigns.
The Carpool Karaoke team decides to promote their app through a viral video featuring celebrities singing in their cars. The Heartfelt team creates a campaign based on the idea of "training smarter, not harder" and utilizes social media influencers to spread the word. Pawprint decides to focus on the emotional connection between pets and their owners, creating a heartwarming video that tugs at the heartstrings. SwipeSignal goes for a more humorous approach with a series of witty and irreverent ads aimed at a younger demographic.
At the end of the episode, the developers present their marketing campaigns to a panel of industry experts. The judges provide feedback and select the winning team, who will receive a featured spot in the Apple App Store. The tension is high as the developers anxiously await the judges' decision, putting all of their hustle into this critical moment.
Overall, episode 4 of Planet of the Apps provides a fascinating glimpse into the world of app development and marketing. The challenges faced by the entrepreneurs are not only technical, but also creative and strategic. With the help of the advisors and judges, they must navigate a complex landscape of user engagement, branding, and competition. Will they be able to rise to the challenge and create apps that will change the world? Tune in to find out.
