Crevet defines luxury as great quality and durability, S.T. Dupont's product lineup is divided into three categories: lighters, pens and other items, including bags, cuff links and belts. When he began working for S.T. Dupont five years ago, the firm had lost money seven years in a row. To revive sales, Crevet stopped making clothing and focus on what the company is known for: lighters and pens.