Ep 1. Hip Hop's Connection to Malt Liquor

In the first episode of Thrillist investigates, titled "Hip Hop's Connection to Malt Liquor," the show delves into the history of malt liquor and its association with hip hop culture. The episode begins by exploring the popularity of malt liquor in the 1980s and '90s, particularly within urban communities and the hip hop scene. The show highlights the marketing tactics used by malt liquor companies during this time, which often targeted young, male consumers through advertisements featuring scantily clad women and slogans like "Get your malt liquor mojo workin'."

Thrillist investigates also explores the negative impact malt liquor has had on urban communities, particularly in terms of addiction and health issues. The show features interviews with doctors and addiction specialists who discuss the high alcohol content of malt liquor and its addictive nature. Additionally, the episode examines the role of malt liquor in the "thug life" persona often associated with gangster rap and hip hop culture.

The episode also touches on the recent trend of craft breweries creating "malt liquor-inspired" beers, which aim to emulate the flavor profile of traditional malt liquor while providing a more refined drinking experience. However, Thrillist investigates questions whether these craft beers are simply a way for breweries to capitalize on the nostalgia associated with malt liquor, or if they offer a legitimate alternative to the dangerous, high-alcohol content of traditional malt liquor.

Throughout the episode, Thrillist investigates features interviews with hip hop artists and cultural critics, who provide insight into the cultural significance of malt liquor within the genre. The show also explores the rise of sobriety within the hip hop community, with artists like Kendrick Lamar and Jay-Z using their platforms to discuss the negative impact of alcohol and drug addiction.

Overall, Thrillist investigates' first episode offers a thought-provoking exploration of the intersection of malt liquor and hip hop culture, examining the marketing tactics used to target young consumers, the negative impact on communities and individuals, and the current trend of craft breweries attempting to emulate the flavor of malt liquor. The episode is sure to spark discussions about the role of alcohol in our society and the impact of marketing on vulnerable communities.