One of the people highlighted in this documentary is a young woman named Gerren Taylor. During her time at school, she was constantly torn apart for her geeky, gawky appearance, and severely brought down by her classmates. She recounts her stories of schoolgirl torment, and shares how she was a great source of amusement for her classmates. It is revealed that this middle school dork became a beautiful girl as her "worst" features became her most attractive ones, and she now seeks to become one of America's top models; she is already well on her way to achieving that goal, having worked in fashion shows with some of the top designers.
The minds and motives of celebrities famous primarily for their beauty, such as Jessica Simpson and Paris Hilton, are questioned, as well as peddlers of stereotypical and artificial beauty like plastic surgeons, magazine editors and other experts. Cosmetics get a deeper look as some very strange ingredients are revealed to reside within, despite the ridiculous amount of money it is reported we spend on them. Roberts exposes our underlying feelings of fear and consumption that feed this obsession, and shows us that beauty has become the new American Dream.