Watch Madison Avenue
- 1 hr 30 min
Madison Avenue is a 1961 drama about the advertising industry in New York City during the 1960s. The film stars Dana Andrews, Eleanor Parker, and Jeanne Crain. The movie opens with a group of Madison Avenue executives sitting around a conference room discussing current advertising campaigns. Among the group is Clint Lorimer (Dana Andrews), a successful ad man who has a reputation for being ruthless and cutthroat. He is determined to win a major account, and will stop at nothing to secure it. Meanwhile, Lorimerâs wife Peggy (Eleanor Parker) is unhappy with their life in the city. She wants to move to the suburbs, have children, and live a more traditional life. Lorimer, however, is too focused on his career to consider making any changes. As the story progresses, Lorimer finds himself in competition with his former protÃ©gÃ©, Dave Stratford (Eddie Albert), for the major account. The two men engage in a fierce battle, using everything from smear campaigns to bribes to win over the client. Throughout the film, the audience is taken on a journey through the world of advertising in the 1960s. We see the fast-paced, cutthroat nature of the industry, as well as the various tactics and techniques used to sway public opinion. The film also explores the personal lives of the characters. Peggy Lorimer struggles to find happiness in her marriage to Clint, while Dave Stratford grapples with the moral implications of his involvement in the advertising industry. Madison Avenue is a film that showcases the glamour and excitement of advertising in the 1960s, while also exploring the personal and moral dilemmas faced by those in the industry. The performances by Dana Andrews, Eleanor Parker, and Jeanne Crain are top-notch, and the filmâs sharp dialogue and fast-paced plot keep the audience engaged from start to finish. Overall, Madison Avenue is a must-see film for anyone interested in the history of advertising, or for fans of classic 1960s cinema.