Bloomberg Liquid Cash

Watch Bloomberg Liquid Cash

  • 2011
  • 1 Season

Bloomberg Liquid Cash is a television series about rising American businesses. As the owners look to expand, difficulties emerge. Going higher ushers in new challenges, which often leads to introspection and heated debates. In one episode, entrepreneur Keith Winter seeks to grow his business. The problem: his branding is off and percent of repeat customers, low. He gets a dose of tough love from a mentor. Will he take this much needed advice? Moreover, this show highlights the struggles of making a business work. Regardless of where it's at, moving forward involves controversy.

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Seasons
Breckenridge Distillery
5. Breckenridge Distillery
February 29, 2012
Breckenridge Bourbon owner Bryan Nolt has cornered the market in Colorado and won world awards, but now hopes to break into the largest consumption market - New York City. Mentor Chef David Burke advises Bryan on how to get a buzz going about Breckenridge Bourbon with the tastemakers in the Big Apple.
Vita Coco
4. Vita Coco
April 27, 2011
"Bloomberg Enterprise" profiles childhood friends Ira Liran and Michael Kirban, founders of Vita Coco and the chance encounter that led to the founding of the company, one of the fastest growing lifestyle beverage brands in North America.
Homewetbar.com
3. Homewetbar.com
November 16, 2011
Online novelty gift retailer Keith Winter launched Home Wet Bar while still in college. With less than 10% repeat customers and no cohesive branding strategy, he now wants to grow his business. Can RueLaLa's Ben Fischman and his tough love help Keith find the inspiration and branding strategy to realize his company's growth opportunities?
Naragansett Brewing Company
2. Naragansett Brewing Company
October 31, 2014
Founded in 1890, Naragansett beer is in the midst of a global resurgence under the leadership of former Nantucket Nectars president Mark Hellendrung. With a new recipe and a flagship brewery in the works, the brand that survived Prohibition, commissioned Dr. Seuss to design its logo and was featured in the 1975 classic film Jaws is now the fastest growing independent beer in New England.
Bloomberg's Sheila Dharmarajan gets to the bottom of the super-premium tequila brand's success with founder & chairman Ken Austin and president Jenna Fagnan, who are growing their product's international presence with a unique branding stra
1. Bloomberg's Sheila Dharmarajan gets to the bottom of the super-premium tequila brand's success with founder & chairman Ken Austin and president Jenna Fagnan, who are growing their product's international presence with a unique branding stra
November 11, 2011
Bloomberg's Sheila Dharmarajan gets to the bottom of the super-premium tequila brand's success with founder & chairman Ken Austin and president Jenna Fagnan, who are growing their product's international presence with a unique branding strategy that includes partnering with nightlife purveyors like Derek and Daniel Koch, a storyline in HBO's, "Entourage," and a new distribution agreement with Pernod Ricard.
Description

Bloomberg Liquid Cash is a television series about rising American businesses. As the owners look to expand, difficulties emerge. Going higher ushers in new challenges, which often leads to introspection and heated debates. In one episode, entrepreneur Keith Winter seeks to grow his business. The problem: his branding is off and percent of repeat customers, low. He gets a dose of tough love from a mentor. Will he take this much needed advice?

Moreover, this show highlights the struggles of making a business work. Regardless of where it's at, moving forward involves controversy.

  • Premiere Date
    November 11, 2011