Watch Discovery Talks

2018
1 Season

Discovery Talks is a thought-provoking and informative show brought to you by AW360 Originals that explores the most pressing issues and ideas of our time. Each episode features a leading expert or expert panel engaging in an in-depth discussion on a specific topic - ranging from climate change, healthcare, technology, and more.

The show is hosted by John Koetsier, a technology journalist, and Forbes contributor. With his deep knowledge of technology and insightful questioning, John is able to guide the expert guests through a compelling conversation that is both informative and engaging.

What sets Discovery Talks apart from other shows is that it goes beyond just reporting on current events and headlines. Instead, the show dives deep into the underlying issues and complexities of a given topic. The experts share their insights, experiences, and research, and collaborate to find practical solutions to the challenges facing the world today.

One of the most fascinating aspects of the show is the diverse range of experts that appear on it. From CEOs to scientists, politicians to journalists, every guest brings a unique perspective and expertise to the conversation. This variety of voices ensures that each episode is thought-provoking and well-rounded, challenging viewers to consider different perspectives and ideas.

Overall, Discovery Talks is a must-watch for anyone who is interested in the big issues of our time. Whether you're a technology enthusiast, environmentalist, or simply curious about the world, you'll find plenty of relevant and worthwhile discussions in this show. So pour yourself a cup of coffee and settle in for an enlightening conversation that might just change the way you think about the world.

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Seasons

12. Welcome to Optimism: Brand Building in a Post-Advertising World

March 19, 2018

21st century marketing is about humanity. Brands that are more human, who focus on creating value for people, who combine tech with human insights and empathy, are the ones who will be marked in history as the 21st century brands. This is an opportunity to reassess everything we thought was a rule.

11. The Neuroscience Behind Effective Native Ad Copywriting

March 19, 2018

Iin today's mobile and digitally-driven world, content is constantly at our disposal, and every word counts. In this discovery talk, the Managing Director at Sharethrough, Ally Stuart, will highlight the results of a Sharethrough + Nielsen Neuro Lab study and survey to explain the neuroscience behind effective native ad copywriting and why consumers want their ads to be native.

10. The Digital Ad Industry has a Big Decision to Make, What Will You Choose?

March 19, 2018

In this keynote presentation, OpenX's Jason Fairchild will share why the time is now to take a hard look at the supply chain and re-evaluate every partnership to ensure that you can trust who you work with and make the decision to choose quality.

9. The Creative Execution of Trash Isles

March 19, 2018

Advertising Week Europe is going single use plastics free in support of LADbible's Trash Isles campaign. In this session, we hear from the team behind this important environmental campaign, which has reached over 350m people and was described by the United Nations as a "very innovative and creative way to bring attention to a problem."

8. How We Keep Our Third Eye Squidgy

March 19, 2018

Join Kevin Goss Ross, Creative Director of Photography and Video at Thinkhouse, for an exploration of the things a creative agency does to keep creative.

7. For the Culture

March 19, 2018

Quite often we hear this term 'I'm doing it for the culture' but what does that mean? Culture is something that we all create and contribute too, but sometimes more often than not as young people are unaware of how powerful we are, and sometimes those with a more traditional mindset miss out on how capable we are- we need to fix that.

6. Ditch your Agency, Hire an AI

March 19, 2018

Do brands really want to work with agencies? Would they if they didn't have to? There's a near future where creative AI will enable brands to take more of the creative process in house. What will agencies' role be in this new world where machines beat minds?

5. Culture Clash - Moshing Our Way into the Lives of Our Audience

March 19, 2018

Sailor Jerry is the world's No 2. Spiced Rum. Exploding onto the scene with more energy than a mosh pit, we grew up with a DIY mentality and a punk rock ethos. This is the story of what I've learned in anchoring and evolving a brand in party culture - always living by the words of Jerry, "I haven't done my best yet...only my best so far."

4. Creative Production Services - Working with High Profile Talent

March 19, 2018

Marie and Sarah from LS Productions highlight some key considerations for working with celebrity talent. Their productions have included David Beckham, Ben Stiller, Kate Winslet, Dua Lipa, Michael B Jordan, David Gandy and Jurgen Klopp.

3. AI Case Study: 1-to-1 with Everyone

March 19, 2018

What do you do... when your AI is actually working? Vince Lynch, CEO of IV.AI takes you through a live AI model and machine learning success story that has achieved 96% automation, and increased engagement by 10X across multiple external channels and internal verticals.

2. AI and Marketing: Where the Rubber Meets the Road

March 19, 2018

Offering a personal and relevant experience to each consumer and prospect is the top priority on every marketer's mind, and also their biggest challenge. Find out how machine learning helps modern marketers create real-time 1 to 1 personalized experiences for each consumer, while focusing on the overall marketing strategy and letting the AI manage the execution.

1. A Brand Purpose for Lufthansa

March 19, 2018

The crane, the iconic figurative mark of Lufthansa, with its true history in legacy, turns 100 years old in 2018. Alexander Beutel, Managing Partner of Martin et Karczinski, will explain in this presentation how Lufthansa changed through the force of a strong and supporting brand purpose, to become future-proof, always relevant and premium again.

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