Ep 8. Insights S02 E08 "Jeffrey McIntosh CEO and Founder of Teabook"

Insights season 2 episode 8 features an interview with Jeffrey McIntosh, the CEO and Founder of Teabook. Throughout the episode, McIntosh shares his journey in the tea industry, including how he became interested in tea, how he launched Teabook, and the challenges he faced along the way.

McIntosh explains that his interest in tea began when he lived in China as a student. He was fascinated by the tea culture there and the art of brewing tea. When he returned to the US, he found that the tea options were lacking and decided to start his own tea company. McIntosh shares that he approached the tea industry differently, focusing on high-quality loose-leaf tea that was sourced directly from farmers in China.

The conversation then moves to the challenges McIntosh faced while launching Teabook. He discusses the difficulties of starting a business in a niche industry, navigating FDA regulations, and finding the right suppliers in China. McIntosh also explains the importance of building a strong brand and the strategies he used to market Teabook.

Throughout the episode, McIntosh shares his knowledge on different aspects of tea, including the benefits of drinking tea, the different varieties of tea, and the proper way to brew and enjoy tea. He also discusses the growing trend of people switching from coffee to tea and the potential for the tea industry to continue to expand.

Overall, Insights season 2 episode 8 offers a fascinating look into the world of tea and the journey of an entrepreneur who is passionate about bringing high-quality tea to the masses. McIntosh's story is inspiring and educational, and provides valuable insights for anyone interested in starting their own business or learning more about the tea industry.