Small Business Revolution - Main Street Season 1 Episode 5 Schlemmer Brothers

In Small Business Revolution - Main Street season 1 episode 5, titled Schlemmer Brothers, Amanda Brinkman and her team visit Wabash, Indiana to help Schlemmer Brothers, a family-owned business that has been in operation since the 1880s. Schlemmer Brothers is a meat market that offers a variety of meats, sausages, and cheeses, and has a loyal customer base. However, the business has been struggling in recent years due to competition from larger grocery stores and the changing tastes of younger generations.

The episode begins with Amanda meeting with Tony and John Schlemmer, the owners of Schlemmer Brothers. They explain that they are struggling to keep up with the changing market and are unsure how to appeal to younger customers. The team feels that Schlemmer Brothers has a lot of potential and can be successful with the right changes.

Amanda and the team start by giving the storefront a complete makeover. They add new signage, paint the exterior, and update the storefront windows. The team also helps Tony and John with their social media presence by creating a new website, Facebook page, and Instagram account. This will help Schlemmer Brothers connect with younger customers who are more likely to use social media to find small businesses.

Next, the team helps Tony and John with their branding. They create a new logo for Schlemmer Brothers that highlights their long history and emphasizes their commitment to quality. The new logo will appear on all of their marketing materials and products.

The team also helps Tony and John update their products to appeal to younger customers. They suggest adding new items like beef jerky and snack sticks and updating the packaging on their existing products. The team also helps Schlemmer Brothers develop new marketing strategies to reach out to younger customers, such as hosting events and offering discounts.

Throughout the episode, Amanda and the team work closely with Tony and John to help them make the changes needed to keep their business thriving. They spend time getting to know their customers and the community, learning about the history of the business, and understanding what local residents are looking for in a meat market.

As the episode comes to a close, Amanda and the team unveil the newly renovated Schlemmer Brothers storefront to Tony and John. The brothers are thrilled with the transformation and are excited to see how their updated branding and products will attract new customers.

Overall, Small Business Revolution - Main Street season 1 episode 5 is a heartwarming and inspiring look at the challenges facing small businesses in America and the power of a community coming together to support local businesses. The episode highlights the importance of updating small businesses to appeal to a younger customer base and offers practical strategies for making these changes. Whether you are a small business owner or simply a supporter of local businesses, this episode is a must-watch.