Ep 2. Transformers

In the second episode of season 2 of The Toys That Made Us, we dive into the iconic 1980s toy line, Transformers. The episode explores the Transformers' creation and how it became a global phenomenon that has lasted for over three decades.

The episode begins by introducing us to the two rival toy companies who joined forces to create the Transformers: Hasbro and Takara. We learn about their partnership and how they collaborated to design the unique concept of the toys that could transform into vehicles and robots.

The episode then takes us through the creation of the first wave of Transformers toys, starting with the concept art and design process. We get to see rare behind-the-scenes footage of the creators and designers at work as they brainstorm ideas for the characters and the various transformations they would have.

Next, the episode explores the marketing and advertising campaign that helped make Transformers a household name. We learn how the Transformers were integrated into pop culture, from TV shows to comic books, to appeal to young audiences and their parents alike. The episode also touches on the creation of the famous Transformers theme song, which has become an iconic part of the franchise.

The episode doesn't just focus on the success of the original Transformers, however. It delves into how the creators and designers continued to innovate and expand the franchise with new characters, storylines, and merchandise. We get an inside look at how new Transformers toys were designed and marketed and how they kept fans engaged and excited about the franchise.

One of the most interesting aspects of the episode is how it explores the cultural impact of the Transformers. We learn about the global phenomenon that the toys became and how they inspired children all over the world. The episode shows how the Transformers became a symbol of American pop culture and were embraced as a symbol of optimism and hope in the midst of the Cold War.

The episode also touches on some of the criticisms of the franchise, including how it was accused of promoting violence and consumerism. The show doesn't shy away from these issues, and instead, presents a balanced view of the pros and cons of the Transformers' legacy.

In the end, the episode shows how the Transformers continue to captivate audiences today, over 30 years after their initial release. We see how the franchise has continued to evolve with new movies, TV shows, and merchandise, and how it has inspired new generations of fans.

Overall, the Transformers episode of The Toys That Made Us is an informative and entertaining look at one of the most beloved toy franchises of all time. It's a must-watch for anyone who grew up with the toys or has an interest in the history of pop culture.