Ep 2. Christmas Comes But Once a Year

In Mad Men season 4 episode 2, titled "Christmas Comes But Once a Year," the Sterling Cooper Draper Pryce staff is gearing up for the holidays. With Christmas just around the corner, the team is tasked with creating a campaign for Topaz Pantyhose. The pressure is on, as they must come up with a concept that will appeal to women and stand out from competitors.

Meanwhile, the holiday spirit is starting to take hold of the office. Decorations are going up, and everyone is excited for the upcoming office party. But not everyone is feeling the festive cheer. Peggy is struggling with her personal life, feeling isolated and alone in her small apartment. She reaches out to her boyfriend Mark for support, but their conversation only highlights the growing distance between them.

At the same time, Joan is dealing with her own personal drama. Her husband, Greg, has been sent to Vietnam, leaving her to manage their household alone. She's trying to put on a brave face, but it's clear that the stress is getting to her. She confides in Don, who offers her some words of wisdom and a shoulder to lean on.

As the campaign for Topaz Pantyhose takes shape, the team faces some unexpected challenges. A rival agency has released a campaign with a similar theme, forcing them to rethink their concept. With time running out, they have to come up with something new that will still resonate with their target audience.

Despite the setbacks, the team manages to pull together a successful campaign. But as they celebrate their victory at the office party, tensions simmer beneath the surface. Peggy and Mark have a heated argument, revealing deeper issues in their relationship. Joan receives a mysterious package, hinting at more trouble to come.

Overall, "Christmas Comes But Once a Year" is a festive and emotional episode that highlights the personal struggles of the Sterling Cooper Draper Pryce staff. While they work to create a successful campaign, they also grapple with issues of love, loneliness, and loss. Despite the ups and downs, the team manages to come together and enjoy a memorable holiday season.