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A new home entertainment initiative at Sony Pictures offering "clean" versions of movies in hopes of appealing to a wider audience is already drawing the ire of some in Hollywood's creative community — namely, Seth Rogen.

The "Clean Version" project will make the broadcast TV or airline version of a title available when a consumer purchases a film in its original form on iTunes, Vudu and FandangoNOW. The initiative launches with 24 films, including Big Daddy, 50 First Dates, Step Brothers, Talladega Nights: The Ballad of Ricky Bobby, all of the Spider-Man movies and more serious fare such as Captain Phillips and Crouching Tiger, Hidden Dragon.

"Holy s**t please don't do this to our movies. Thanks," Rogen tweeted Tuesday hours after Clean Version was announced.

None of the first 24 titles star Rogen, who has made a number of films for Sony — most famously, The Interview, the R-rated comedy which prompted the devastating hack of the studio.

Read the rest of this article at The Hollywood Reporter.

Seth Rogen has appeared in Knocked Up and was the co-creator of Sausage Party.

The R-rated comedy Sausage Party isn't the number-one movie of the week, but it's rustled up enough ticket sales to come in a strong second. First place for the week goes to last week's top movie, Suicide Squad, which saw a massive drop-off in ticket sales from last week's record-breaking pace.

Sausage Party will pull in an estimated $33 million for the weekend. That would be a modest number for a big summer blockbuster, but it's ahead of expectations for the relatively low-budget animated film, and it's a good opening for an R-rated movie of any kind. It's on a par with the opening weekend of last year's Ted 2, the sequel to the hit comedy about a foul-mouthe stuffed bear. That film went on to earn about $81 million.

Suicide Squad stumbled this week, its ticket sales falling about 67 percent compared to last week. That's a drop comparable to that experienced by Batman v Superman: Dawn of Justice. That makes both films look like disappointments when compared to other superhero tentpoles, but it's hard to argue with their overall performance. Suicide Squad's take this week boosts its overall worldwide gross to nearly a half billion dollars.

This week's big loser was Pete's Dragon, a rare miss for Disney. The animated/live action family film took in only an estimated $21 million and settled into third place.

Three new wide releases will enter theaters this weekend, but none of them has much of a chance of beating last week's number-one movie, Suicide Squad, even if the critically lambasted DC Comics movie has a big drop in ticket sales this week. At least two of the new movies, though, should be able to sit comfortably in the top five by the end of the weekend.

The first new release this week is Disney's Pete's Dragon, a remake of the 1977 animated/live-action fantasy about a boy and his dragon best friend. The remake gets into theaters on a weekend with little family-friendly competition, given that the hits The Secret Life of Pets and Finding Dory are both late in their runs. Expect Pete's Dragon to take in somewhere around $25 million.

The next new release is Sausage Party, the crude-humored R-rated animated comedy from producer Seth Rogen. The raunchy romp is getting positive reviews from critics and will likely draw heavily from the young-male audience. Its projected $15 million opening weekend will probably put it in third place.

The final new release this week is Florence Foster Jenkins, featuring Meryl Streep as a 1930s opera singer. This one is aimed at older audiences and poses no threat to its more commercial competition. It should bring in something less then $10 million for the weekend.

The big question for the weekend is how much Suicide Squad will fall. The film opened huge at the beginning of last weekend, but its business fell off considerably by the end of the weekend. A $45-million looks likely at this point, and although that would be a disappointment for the movie's studio, it would probably be enough for first place.