English Grammar Boot Camp Season 1 Episode 23 Its/It€™s Confusing

Apostrophes present multiple usage issues. Examine how we use them with contractions and possessives, noting the problems involved with nouns ending in s. Explore how apostrophe usage can create and alleviate ambiguity. Consider exceptions to "standard" use of the apostrophe, and think about what the future of the apostrophe may be.