Ep 9. Expanding Your Brand

Flipped is a new reality TV show that follows the adventures of couple Jann and Cricket, who have decided to quit their jobs and devote themselves to flipping houses for a living. Season 1, episode 9 is titled "Expanding Your Brand," and it focuses on the couple's efforts to take their business to the next level.

At the beginning of the episode, Jann and Cricket are feeling frustrated with their lack of progress. They've had some success flipping houses, but they're still struggling to stand out in a crowded market. They're determined to find a way to differentiate themselves and build a brand that people will remember.

To that end, they decide to meet with a branding expert named Sylvia. Sylvia is a no-nonsense businesswoman who's seen it all, and she immediately identifies the main problem with Jann and Cricket's approach: they're trying to be all things to all people. Instead, she advises them to focus on a niche market and build their brand around that.

Jann and Cricket are skeptical at first, but Sylvia points out that this is the way that all successful businesses operate. By focusing on a specific area of expertise, they can establish themselves as the go-to experts in that area, which will help them attract the type of clients they want to work with.

With Sylvia's help, Jann and Cricket decide to focus their brand on mid-century modern homes. They've always been fans of this architectural style, and they live in a mid-century modern home themselves, so it's a natural fit. Sylvia advises them to create a logo and marketing materials that reflect this focus, and they set to work on revamping their website and social media channels.

As Jann and Cricket work on their branding, they also continue to scout out potential properties to flip. They stumble across a mid-century modern gem that's in desperate need of some TLC. The house has great potential, but it also has a number of problems, including a leaky roof and outdated wiring and plumbing.

Jann and Cricket decide to take on the project, but they quickly realize that it's going to be a bigger challenge than they anticipated. They encounter a number of unexpected issues, including hidden water damage and termites. They also have trouble finding contractors who are experienced in working with mid-century modern homes, which slows down the renovation process.

Despite these challenges, Jann and Cricket are determined to make the project a success. They work tirelessly to address each problem as it arises, and they take great care to preserve the home's original features. They also make some strategic updates to the property, including adding a modern kitchen and updating the bathrooms.

As they near the end of the renovation process, Jann and Cricket have one final hurdle to overcome: staging the home for sale. They want to show potential buyers how the home could look with modern furnishings and decor, but they're on a tight budget. They decide to work with a local staging company that specializes in mid-century modern design, and they're thrilled with the results.

With the house fully staged and ready for sale, Jann and Cricket open it up for an open house. They're nervous about the response they'll receive, but they're pleasantly surprised by the turnout. Potential buyers seem to love the mid-century modern style and appreciate the care that Jann and Cricket have taken to restore the property.

In the end, Jann and Cricket sell the house for a healthy profit and feel like they've made real progress in building their brand. They're excited to take what they've learned from this project and apply it to future flips, and they're more confident than ever that they can succeed in the competitive world of real estate.