Watch How Colors Affect You: What Science Reveals

How Colors Affect You: What Science Reveals is a fascinating journey into the world of color psychology and its impact on our daily lives. Presented by William Lidwell, a renowned author and designer, this course aims to provide a comprehensive understanding of the science behind the way we perceive, react, and interact with colors.

The course includes 12 lectures, each of which is approximately 30 minutes long. It covers a wide range of topics, including the history of color, the different color systems, the science behind color perception, and the psychological effects of color on human behavior.

Throughout the course, Lidwell utilizes a combination of engaging visual aids, thought-provoking examples, and practical insights to help viewers understand the complex world of color. He explains how colors are not just visual experiences but also have emotional and cultural significances that can influence our thinking, mood, and behavior.

One of the key takeaways from the course is the idea that there is no universal meaning to colors. Different cultures and individuals may interpret and respond to colors differently based on their unique experiences and contexts. For example, while red may signify passion and love in Western societies, it may connote danger and warning in other cultures.

Another important concept explored in the course is the idea of color contrast and harmony. Lidwell explains how certain color combinations can create a sense of balance and beauty while others may cause visual discomfort or confusion. He also examines how different color schemes can be used to enhance or detract from the readability and visibility of objects, such as road signs or websites.

The course also delves into the practical applications of color science in various fields, such as art, design, business, and health. For example, Lidwell examines how color can be used to convey brand identity and message, improve productivity and creativity in the workplace, and promote healing and well-being in hospitals and other healthcare settings.

One of the unique aspects of How Colors Affect You is the inclusion of practical exercises and quizzes that allow viewers to apply and test their knowledge. These activities range from identifying color harmonies to analyzing the color schemes of famous artworks to designing their own color palettes.

Overall, How Colors Affect You: What Science Reveals is an engaging and informative course that unlocks the mysteries of color psychology and its real-world implications. Whether you are an artist, designer, marketer, healthcare professional, or simply curious about the science of color, this course offers something for everyone.

How Colors Affect You: What Science Reveals is a series that is currently running and has 1 seasons (6 episodes). The series first aired on March 4, 2013.