Independent Lens Season 12 Episode 2 Art & Copy

Independent Lens season 12 episode 2, "Art & Copy," explores the impact of advertising on American culture. The episode examines the work of some of the most influential advertising creatives of the past century, including George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow.

Through interviews with these advertising legends, as well as with other industry insiders, "Art & Copy" delves into the aesthetic and cultural trends that have shaped American advertising over the years. The episode looks at the ways in which advertising has reflected and influenced American society, from the 1960s through today.

"Art & Copy" highlights some of the most successful advertising campaigns of all time, including the iconic "I Love NY" campaign, the "Got Milk?" campaign, and Nike's "Just Do It." Through discussion of these campaigns, the episode illustrates the strategies that advertisers have used to create memorable and effective messaging.

Beyond celebrating the creativity and impact of advertising, "Art & Copy" also raises critical questions about the role of the advertising industry in our lives. The episode probes the ways in which advertising shapes our preferences, values, and worldview, and it challenges viewers to consider the ethics of commercial persuasion.

Overall, "Art & Copy" is a fascinating exploration of the power of advertising in American culture. It offers compelling insights into the history and evolution of the advertising industry, and it raises important questions about the ways in which advertising has shaped our society. Viewers interested in American history, marketing and advertising, or media and cultural studies will find much to ponder in this thought-provoking episode of Independent Lens.