Mad Men Season 2 Episode 6
Mad Men
Season 2

Ep 6. Maidenform

  • TV-14
  • August 31, 2008
  • 48 min
  • 7.9  (2,564)

In Mad Men season 2 episode 6, entitled "Maidenform," we find ourselves in the midst of a new ad campaign for Maidenform, a lingerie company seeking to break into the lucrative teen market. As the Sterling Cooper team works on the campaign, tensions begin to rise between the men and women of the office as they struggle to understand each other's perspectives on what makes a woman feel sexy and desirable.

The episode begins with Don Draper and his team brainstorming for the Maidenform campaign. The group is trying to create a campaign that appeals to younger women, but the men and women on the team have different ideas of what young women want. The men on the team suggest that the campaign should be about making women feel sexy and alluring, while the women argue that the campaign should focus on making women feel confident and empowered.

Meanwhile, Joan Holloway, the office manager, is struggling with her own feelings about her body image. She feels that she is gaining weight and is becoming less attractive to the men in the office, including her fiancé, Dr. Greg Harris. She confides in her friend and colleague, Peggy Olson, and the two commiserate over the pressures women face to look a certain way in the workplace.

As the group continues to work on the Maidenform campaign, tensions escalate between the men and women when they realize they are working with a sexist and chauvinistic client who wants to objectify women in their ads. The women in the office push back against this idea, arguing that women don't want to be reduced to objects, but rather want to feel confident and empowered. The men, on the other hand, argue that the client is simply giving them what sells.

The episode climaxes with a photo shoot for the Maidenform campaign, in which the team poses models in different lingerie sets. The mood on set is tense and awkward as the women feel objectified and uncomfortable in their lingerie, while the men watch and direct the shoot. The tension comes to a head when Peggy walks off set in protest, leaving the men to finish the shoot without her.

Overall, "Maidenform" is a thought-provoking episode that explores the ways in which women are objectified and sexualized in the workplace. It also highlights the disconnect between men and women in terms of what makes a woman feel sexy and desirable. The episode is ultimately an ode to female empowerment, as the women in the office push back against the sexist client and assert their own vision for the Maidenform campaign.

Description
Watch Mad Men - Maidenform (s2 e6) Online - Watch online anytime: Buy, Rent
Mad Men, Season 2 Episode 6, is available to watch and stream on AMC. You can also buy, rent Mad Men on demand at Apple TV Channels, Amazon Prime, Amazon, Vudu, Microsoft Movies & TV, Google Play, Apple TV online.
  • First Aired
    August 31, 2008
  • Content Rating
    TV-14
  • Runtime
    48 min
  • Language
    English
  • IMDB Rating
    7.9  (2,564)