Ep 12. Blowing Smoke

In season 4 episode 12 of Mad Men titled "Blowing Smoke," the agency faces a tough decision as their biggest client, Lucky Strike, announces they are moving their business elsewhere. The news sends shockwaves throughout the company and forces everyone to confront the harsh reality of their precarious position in the advertising industry.

The episode opens with the announcement that Lucky Strike, the agency's largest account, is leaving. Panic sets in as everyone realizes the immense impact this will have on the future of the agency. News of the loss quickly spreads around the office, and we see the individual reactions of various members of the team.

Don Draper, the creative director of Sterling Cooper Draper Pryce, struggles with the magnitude of the news. He is concerned about the impact on the agency's reputation and the potential loss of other clients. He tries to put on a brave face as he meets with the partners to discuss the future of the agency, but it's clear that he's feeling the weight of the situation.

Meanwhile, Pete Campbell, one of the account executives, sees the potential loss of Lucky Strike as a huge opportunity. He sees it as a chance for the agency to reinvent itself and start fresh. However, his ideas clash with those of Roger Sterling, another partner in the firm, who is more cynical about the future of the business.

Throughout the episode, we see the various employees of the agency grappling with the reality of their situation. They must start to consider their options and prepare for the potential fallout from the loss of such a significant client. Some are more optimistic, while others are more fearful.

One of the most poignant scenes in the episode comes when the agency's beloved office manager, Joan Holloway, has a heart-to-heart with one of the junior employees. She admits that she's feeling lost and uncertain about the future, but encourages her colleague to stay positive and keep working towards their goals.

As the episode progresses, we see the agency start to take action. They launch a new campaign targeting potential clients, seeking to fill the void left by Lucky Strike's departure. However, they face opposition from many in the industry who doubt their ability to survive in such a competitive market.

Overall, "Blowing Smoke" is a powerful episode that highlights the challenges faced by those in the advertising industry. It shows us how a single event can have a profound impact on people's lives and careers, forcing them to face difficult decisions and confront their own fears and doubts. The episode is expertly written and acted, with stellar performances from the entire cast. It's a must-watch for anyone who loves great drama and compelling storytelling.