Ep 9. New Business

In the ninth episode of Mad Men's seventh and final season, titled "New Business," the series delves deeper into the personal and professional lives of its complex characters. With intriguing twists and unexpected revelations, "New Business" offers a captivating glimpse into the evolving dynamics at Sterling Cooper & Partners.

Don Draper, the enigmatic and troubled advertising genius, struggles to maintain control over his world as his personal life continues to unravel. We witness the aftermath of Don's divorce from his now ex-wife, Megan, and the toll it takes on him. Despite his efforts to move forward, Don finds himself grappling with feelings of discontent and isolation. As he navigates the complexities of his professional life, the void left by Megan's absence becomes increasingly apparent, leading Don to introspection and reevaluation of his choices.

Meanwhile, Peggy Olson, the talented and ambitious copywriter, faces her own set of challenges. Peggy's femininity and position in a male-dominated industry pose hurdles, and she continuously fights to prove herself capable. In "New Business," we witness Peggy's resilience as she strives to establish her authority amidst the constant pushback she encounters. Her journey takes a new turn as she strikes up an unexpected relationship, adding an intriguing layer of complexity to her character.

In this episode, Joan Harris, the fiercely intelligent office manager, is caught in the midst of a professional dilemma. As she faces opposition from her colleagues, Joan's tenacity and resourcefulness shine as she strategically navigates the corporate world. Alongside her professional challenges, Joan's personal life intertwines with the narrative in "New Business," shedding light on the multifaceted nature of her character.

The series' portrayal of women's roles in the 1960s is poignantly explored through the inclusion of new characters in "New Business." The episode introduces a fascinating dynamic between the seasoned female characters and a younger generation of women who challenge traditional gender norms. This exploration brings to the forefront the shifting roles and aspirations of women in a society on the precipice of significant change.

"New Business" also delves into the intricacies of relationships, as characters grapple with their desires, betrayals, and attempts at emotional connection. The complexities of love and intimacy are played out through several storylines, offering captivating insights into the characters' vulnerabilities and the impact of their choices.

As with previous episodes, the storytelling in "New Business" is accompanied by the meticulously crafted visuals and attention to detail that have become synonymous with Mad Men. The sets, costumes, and cinematography seamlessly transport viewers back to the 1960s, immersing them in the era and supporting the narrative with historical accuracy.

Throughout the episode, "New Business" expertly balances intense drama with moments of subtle humor, capturing the essence of its characters and their struggles. The writing remains sharp and insightful, delving into the complexities of human nature and the ever-evolving social landscape of the time.

With its thought-provoking themes, exceptional performances, and masterful storytelling, "New Business" exemplifies the depth and brilliance that has made Mad Men one of television's most critically acclaimed series. As it nears its conclusion, the show continues to intrigue and captivate audiences, leaving them eagerly anticipating the final chapters of this compelling journey.