SEC Storied Season 5 Episode 4 Coach Bernie (Directed by Lisa Lax and Nancy Stern)

In season 5 episode 4 of SEC Storied, titled "Coach Bernie," directors Lisa Lax and Nancy Stern tell the story of legendary basketball coach Bernie Shively. The episode delves into the life and legacy of this beloved coach and administrator, who helped shape the SEC into the thriving sports conference it is today.

Born in the small town of Flemingsburg, Kentucky, Shively had an early love for sports and a determination to succeed. As a student at the University of Kentucky, he played football and basketball and served as the school's cheerleader. After graduating, he coached high school basketball before landing a position as an assistant coach at the University of Kentucky.

In 1949, Shively was named the athletic director at the University of Kentucky, a position he would hold for 20 years. During his tenure, he oversaw the construction of the Wildcats' home basketball arena and helped establish the SEC as a dominant force in college sports. He was known for his sharp business acumen, his innovative marketing strategies, and his unwavering commitment to the student-athletes he served.

The episode features interviews with a variety of people who knew Shively, including former athletes, coaches, and colleagues. They speak to his dedication to the sport, his unflagging energy and enthusiasm, and his talent for bringing people together.

The episode also explores Shively's role in the desegregation of college sports in the South. In the 1960s, he worked to integrate the University of Kentucky's athletic programs and helped smooth the way for other SEC schools to do the same. He was not without his critics, however, and the episode doesn't shy away from the controversy surrounding his actions.

Overall, "Coach Bernie" is a tribute to a beloved figure in SEC history. Shively's legacy is an important part of the conference's story, and this episode does a great job of capturing his spirit and his impact. Whether you're a die-hard fan of college basketball or just love a good sports story, this is a must-watch episode.