Small Business Revolution - Main Street Season 3 Episode 6 Bluff City Outdoors

In the sixth episode of season 3 of Small Business Revolution – Main Street, the team heads to the charming town of Senatobia, Mississippi, to help a local outdoors store, Bluff City Outdoors. Bluff City Outdoors is a family-owned business that has been a staple in the community for over 20 years.

The owners, Aaron and Michelle, are passionate about their business and their customers, but they are struggling to compete with big-box retailers and online shopping. They have tried to adapt by offering online sales and Facebook Live events, but they still need help to take their business to the next level. That's where the Small Business Revolution team comes in.

The episode starts with Amanda Brinkman, the series' host, and her team visiting Bluff City Outdoors to get a sense of the store and its challenges. Aaron and Michelle share their story and their struggles, including the fact that they haven't had a vacation in years because they are constantly working to keep their business afloat.

The Small Business Revolution team decides to bring in experts to help Aaron and Michelle with their online sales strategy, social media presence, and visual merchandising. They also help the couple find a work-life balance so that they can spend more time with their family.

One of the first things the team does is create a plan to revamp Bluff City Outdoor's website. They bring in an expert in e-commerce who helps the owners add new products to the website, optimize it for search engines, and improve the checkout process. The team also helps Bluff City Outdoors build a presence on social media by creating profiles on Twitter and Instagram, and giving them tips on how to create engaging content.

The next step is to improve the store's layout and visual merchandising. The Small Business Revolution team helps Aaron and Michelle reorganize the store and create eye-catching displays that highlight their products. They also bring in a local artist to create a mural on one of the store's walls, which adds some color and personality to the space.

Throughout the episode, the Small Business Revolution team stresses the importance of community. They bring in local customers to shop at the store, participate in Facebook Live events, and share their experiences on social media. They also help Aaron and Michelle get involved in community events like a local fundraiser, which gives them the opportunity to network with other business owners and potential customers.

As always, the team also helps Aaron and Michelle with their mindset. They encourage them to set goals, celebrate their successes, and take time off to recharge. By the end of the episode, Bluff City Outdoors is transformed both physically and emotionally. Aaron and Michelle are excited about the future of their business and grateful for the support of the Small Business Revolution team and their community.

Overall, this episode of Small Business Revolution – Main Street is a heartwarming and inspiring look at the struggles and triumphs of small business owners. It shows how a little bit of support and guidance can make a big difference for entrepreneurs who are trying to make a living doing what they love.