Small Business Revolution - Main Street Season 4 Episode 2 Whilma's Filipino Restaurant
- October 8, 2019
- 32 min
In this episode of Small Business Revolution - Main Street, titled "Whilma's Filipino Restaurant," the team visits Searcy, Arkansas to help revitalize a family-run restaurant. Whilma's Filipino Restaurant has been a staple in the community for over 20 years, serving authentic dishes made from family recipes. However, the restaurant is struggling to attract new customers and keep up with the changing food scene.
The team, led by marketing expert Amanda Brinkman and renovation icon Ty Pennington, meets with the owners, Whilma and Nestor, to learn more about their business and brainstorm ways to improve it. They quickly discover that the restaurant's outdated decor and lack of social media presence are holding it back. The team enlists the help of local experts to revamp the menu, update the interior, and create an online presence.
As renovations begin, the team also works with the owners to refine their branding and marketing strategy. They develop a logo and tagline that better reflect the restaurant's unique identity and help them create a more cohesive online presence. The team also sets up a photo shoot to capture new images of the food and the restaurant's updated interior.
Throughout the episode, viewers get a taste of Whilma's delicious dishes, including lumpia, adobo, and pancit. We hear from regular customers about what makes Whilma's Filipino Restaurant so special and learn about the impact the restaurant has had on the community. We also get to know the owners better and understand their passion for their business and their family's heritage.
In the end, the team unveils the restaurant's new look, which features bright, modern decor and updated branding elements. The owners are thrilled with the changes and excited to share them with their customers. The team also helps them launch their new social media accounts and provides them with a marketing plan for moving forward.
Overall, this episode is a heartwarming look at the power of small businesses to bring communities together. It's a reminder that even in the face of challenges, with the right support and resources, small businesses can thrive and continue to do what they do best: serve their customers with passion and pride.