Small Business Revolution - Main Street Season 5 Episode 7

Small Business Revolution - Main Street Season 5 Episode 7 Literacy Volunteers of Chautauqua County

  • November 10, 2020
  • 34 min

Small Business Revolution - Main Street is a show that sheds light on the benefits of small-scale businesses and how they contribute to the economy of a town. In episode seven of season five, the focus is on Literacy Volunteers of Chautauqua County.

The episode begins with Amanda Brinkman and Ty Pennington arriving at the home of the Literacy Volunteer spokesperson, to discuss their plans to revamp the enterprise. Amanda and Ty later get together with the volunteers to get an insight into their operations, after which they hold a discussion with a focus group that comprises of the local residents.

As discussions ensue, Amanda and Ty get the chance to learn about the challenges faced by Literacy Volunteers of Chautauqua County. The team realizes that literacy education is an important cause, but the organization faces several challenges in reaching out to the people who need the service the most. The organization has limited manpower, and they don't have any volunteers to drive their marketing efforts, which is why they have a hard time getting the word out about their services.

Another challenge is the lack of resources to fund the program, and in turn help the organization build a sustainable model that can support their activities. They are forced to rely on donations and grants to operate the organization. The discussion also highlighted the need to bridge the gap between the organization and the potential beneficiaries by creating awareness and promoting literacy culture.

After getting a deeper understanding of the nuances surrounding the organization's operations, Amanda and Ty get into action to devise a plan of action that could help Literacy Volunteers of Chautauqua County accomplish their goals. The team comprises experts in marketing and finance, who offer their advice and collaborate with the volunteers to achieve the desired results.

Amanda and Ty start by enlisting the services of a marketing team to help Literacy Volunteers of Chautauqua County create awareness about their services. They usher in volunteers who help the organization create a social media presence, and come up with strategies to promote the organization's services through digital channels. The marketing team also conceived a plan to launch a public relations campaign, which included spreading the word about the organization through the radio.

On the other hand, the finance team worked on introducing the Literacy Volunteers to a financial expert to provide the organization with financial advice. The experts also provided guidance in creating a sustainable model that could help the organization fund its activities in the long run. Moreover, the finance team leveraged the positive impact of storytelling, understanding that it was important to share the success stories of the beneficiaries to inspire more donations.

Throughout the episode, the team realized that reaching the people who need the service the most required a hands-on approach. As a result, they embarked on a mission to visit the remote areas of the region, where they interacted with the local residents to raise awareness about how important literacy is.

By the end of the episode, Amanda and Ty helped the organization overcome the challenges that were hampering their operations. The team was successful in producing promotional materials and creating a social media presence, helping them raise awareness and attract volunteers to enhance their activities. The financial expert assisted the company in creating a financial plan that would help them fund their activities and become sustainable in the long term.

Overall, Small Business Revolution - Main Street season 5 episode 7 is an uplifting episode that highlights the importance of creating a sustainable small business model that supports the community. The episode sheds light on how even a small nonprofit organization such as Literacy Volunteers of Chautauqua County can benefit from experts in marketing and finance to help the organization expand its services. The show highlights the significance of teamwork in building a sustainable model that harnesses talents and resources to achieve a common goal.

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Description
  • First Aired
    November 10, 2020
  • Runtime
    34 min
  • Language
    English