The Lincoln Project Season 1 Episode 2 It's Covid, Stupid
- TVMA
- October 14, 2022
- 56 min
-
(47)
The Lincoln Project is a documentary style show that takes an in-depth look at the rise of the eponymous political action committee. With a focus on the 2020 U.S. presidential election, each episode explores a different element of the group's strategy and tactics as they seek to drive a wedge between Republican voters and President Trump.
In episode two, titled "It's Covid, Stupid," The Lincoln Project turns its attention to the impact of the coronavirus pandemic on the election. With cases rising across the country and Trump's response coming under intense scrutiny, the group sees an opportunity to capitalize on his mishandling of the crisis.
The episode opens with a montage of news clips and images of hospitals overrun with Covid patients. The voiceover sets the scene, explaining the sheer scale of the crisis and the human toll it's taking. We hear from doctors, nurses, and patients, all struggling to deal with the pandemic in their own ways.
From there, the focus shifts to how the Trump administration is responding to the crisis. We see footage of Trump downplaying the severity of the virus, arguing that it will magically disappear, and making other questionable claims. The Lincoln Project's founders are quick to jump on this, using their social media platforms to call attention to Trump's failures.
Throughout the episode, we also see behind-the-scenes footage of the group's creative process. They discuss which messages they want to put out, how to best reach their target audience, and how to keep their ads fresh and relevant. It's a fascinating look at the mechanics of political advertising and how quickly things can change in the midst of a fast-moving news cycle.
As the election draws closer, The Lincoln Project ramps up its efforts. We see them releasing an ad called "Mourning in America," which skewers Trump's handling of the pandemic. The ad goes viral, and soon everyone is talking about it.
But it's not all smooth sailing for the group. In a key scene, we see them debating whether to release a controversial ad that targets Trump by calling attention to his weight and poor health. Some members argue that the ad will backfire, while others insist that it's important to highlight the President's vulnerabilities. In the end, they decide not to release the ad, a decision that's sure to generate some debate among viewers.
Overall, "It's Covid, Stupid" provides a timely and compelling look at how the pandemic has impacted the election. By focusing on The Lincoln Project's efforts to hold Trump accountable, the episode highlights how political advertising can be a powerful tool for change. Whether you're a seasoned political junkie or just curious about how the election is shaping up, this is a must-watch episode.