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5. Endowment Effect - Trying To Buy People's Lottery Tickets

May 16, 2019

Endowment effect is our tendency to overvalue something simply because we own it. We tried to test the limits of the phenomenon by buying people's lottery tickets for much more than they paid - but would they sell?

4. Availability Bias - Why The News Has Broken Our Brains

May 16, 2019

Availability bias means believing something is more likely because it's easier to remember, either through anecdotal evidence or because we've seen something in the news. Here's how to combat this effect.

3. Pricing Effect - Why Higher Prices Actually Make Us Enjoy Things More

May 16, 2019

The pricing effect refers to our tendency to see price as a signal for value or quality. But it's not just a marketing ploy. Turns out, a higher price tag actually makes wine taste better - here's why.

2. Anchoring Effect -

May 16, 2019

Anchoring effect is our tendency to rely too much on the first piece of information. Here's how knowing about the anchoring effect could help you do things like negotiate a pay rise.

1. Overconfidence Bias - Why Couples Never Think They Will Break Up

May 16, 2019

Overconfidence bias is our tendency to be more confident in our abilities than is objectively justified. Do you really think your marriage will last forever? We explore the overconfidence bias by asking couples about their relationships.

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