Billion Dollar Buyer Season 2 Episode 6 How In The Hell Do We Sell It

In episode 6 of season 2 of Billion Dollar Buyer titled "How In The Hell Do We Sell It," we see Tilman Fertitta diving headfirst into the world of viral marketing with a few unique products.

First, he meets with the owners of Driveway Armour, a company that makes a heavy-duty rubber mat that covers garage floors to protect them from stains and spills. Fertitta helps the owners understand that they need to have a clear target market and a strong advertising campaign to really sell their product. They come up with a hilarious video that features Fertitta himself attempting to make a mess on their product with various substances.

Next, Fertitta meets with the creators of the Airhook, a device that attaches to the back of an airplane seat and holds your phone or tablet, freeing up your hands to eat or work. They've had some success on crowdfunding sites, but Fertitta is concerned that they don't have the marketing materials they need to make a big splash in the retail world. He challenges them to come up with a viral video that will show off the Airhook's capabilities and appeal to a wide audience.

Finally, Fertitta sits down with the founding team behind The Mad Optimist, a company that creates customizable bath and body products using only natural ingredients. While their product line is attractive, Fertitta sees a lack of branding and packaging materials that convey their unique vision. He urges the team to put more focus on their branding and marketing and helps them come up with a new packaging design that will showcase both their minimalist style and their commitment to all-natural ingredients.

Throughout the episode, we see Fertitta meeting with each of these companies, listening to their pitches, and offering his expert advice on what they need to do to succeed in the retail world. He doesn't shy away from hard truths or uncomfortable conversations, but he always does so with the intent of helping these entrepreneurs find success.

At the end of the episode, we see each of these companies rolling out their new marketing materials and strategies. They work hard to execute on Fertitta's advice, but will it pay off? We'll have to tune in to find out.

Overall, episode 6 of season 2 of Billion Dollar Buyer is a fun and inspiring look at the world of retail and marketing. We see Fertitta working closely with these entrepreneurs to help them understand what it takes to be successful in the cutthroat world of sales and advertising. It's a great example of how a little bit of expert advice and willingness to take risks can make all the difference in growing a business.