Watch The Profit

This is the ultimate makeover show-for businesses. Marcus Lemonis finds failing or near failing businesses and swoops in to save them, with one catch: the owners have to do it his way. Marcus goes over the books, the files and essentially leaves no stone unturned in his thorough research of all aspects of operations. Marcus develops a plan that can bring the most success and even offers his own money and expertise as a partner in the venture. The allure is the scandals that he sometimes uncovers concerning shady doings behind the scenes and how he confronts employees and demands change if they really want his assistance. Marcus Lemonis is direct and fearless in his advice and at times that ends up with his walking away from a sinking ship without throwing the lifesaver.

Tuesday 10:00 PM et/pt on CNBC
6 Seasons, 97 Episodes
July 30, 2013
Action & Adventure, Family, How To, Learning & Education, Reality
Cast: Adrian Pasdar, Lisa Darr, Lisa Blount, Jack Gwaltney
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The Profit Full Episode Guide

  • Marcus Lemonis travels to Lebanon to explore his roots and discover secrets of his past.

  • Marcus helps a father and a son overcome their troubled past.

  • The owner of a fly-fishing boat and apparel company designed a unique floating tent, but he can't take any feedback.

  • Two brash social media influencers built a million-dollar sock company, but it's at a standstill after major losses. Will arrogance keep them from meeting the goals Marcus has set for them?

  • The owner of an Asian-inspired shaved-cream shop expands his business before perfecting his concept; now, his company is on the verge of bankruptcy; Marcus tries to push him to change his concept and let go of the manufacturing process.

  • Greg and Jennifer want to keep their restaurant small, but their son has dreams of going national.

  • A cookie business grew too quickly from a tiny shop to a full-production wholesale company and is now besieged by angry lenders. Marcus tries to teach owner Rachel how to stay in business.

  • Two former employees from The Casery want to start their own cell phone case brand; Marcus tries to help Charlotte overcome her confidence issues to become a CEO, so she and Skyler can build a new company from the ground up.

  • Ben started designing and selling home decor at 8 years old. Several decades later, his company's revenue is dropping, and employees are jumping ship.

  • After a call from the North Pole, Marcus travels to Santa Claus, Ind., to save Santa's Toys after owners Mark and Heidi's bad inventory and horrible customer experience have placed their business on the naughty list.

  • A master bagel maker has built a big following in Chicago. But even as he dreams of expanding beyond the windy city his business is growing stale. His branding is uninspired, his product mix is all over the place, and while he and his wife have overcome great challenges together, he struggles with giving her a say in the company. If I can't push him to rise to the occasion this would-be mogul isn't going anywhere.

  • The overbearing owner of a Chicago-based bagel chain ignores his wife's business ideas and hangs on to the outdated look of his cluttered storefronts, so Marcus Lemonis steps in to help develop some interesting new products and revamp the burned-out brand.

  • A husband-and-wife team work tirelessly to keep their maternity and children's retail stores open, but after 10 years in business, they aren't certain of their roles or their numbers, and their merchandise lacks universal appeal. Moreover, a recent health crisis put even more stress on the business and their marriage.

  • A women's athleisure company found initial success building a following online, but the owner's conservative aesthetic is starting to lose popularity, and she refuses to take any risks, despite suffering sales.

  • A Chicago-based lighting company sparks innovation with unique designs and customizable options, but the owner's lack of leadership causes sales to fizzle; if Marcus can't convince her to value her team, it may be lights out for this startup.

  • At a small family-run pizza chain, the proud patriarch is squeezing the life out of the business; he has long dreamed of taking his drive-through pizza concept nationwide, but he's so resistant to change that he alienates potential franchisees.

  • A father-focused bag company that once generated millions is now at death's door when, after 15 years in business, the owner has allowed his fears to get the best of him, and he's lost faith in his skills and his products.

  • A Chicago start-up impresses with their high-end sunglasses, but the company struggles to turn a profit when their CEO has trouble moving beyond a personal tragedy, which has affected every aspect of the business.

  • A Los Angeles startup is creating buzz with their fashion-forward cellphone cases. But behind their breathtaking sales and beautiful designs, the cracks are starting to show. Their young CEO does whatever he pleases, leaving his partners demoralized and the business unable to grow. If Marcus can't teach him to respect his people and his company, The Casery will shatter.

  • A men's apparel business on the California coast is about to unravel completely for co-owners and brothers Mike and John, who found early success selling to big stores, but profitability never followed when they opened up two locations of their own.

  • Marcus Lemonis looks back at a classic episode, discussing lessons learned and revealing behind-the-scenes stories.

  • A classic restaurant chain in which Marcus invested $750,000 in 2016 is on the verge of ruin once again thanks to fighting between partners and mismanagement.

  • A New York City designer has his sights set on becoming fashion royalty, but his company is plagued by disorganization, lack of focus, unpaid loans and an understaffed store.

  • A California company specializing in retail displays struggles to stay relevant, and its owner can't let go of control, which slows the process, limits creativity and pushes the business right to the brink, so Marcus must persuade him to let go of the reins and help his wife and partner come into her own.

  • A cookie company in New Jersey owned by a 13-year-old entrepreneur and his mother faces serious growing pains, in part because the latter is resistant to change, which has led to missed opportunities in recipe development and retail expansion.

  • Monica Potter of the hit television series Parenthood started a home goods store near her family in rural Ohio. She doesn’t have time to run the store herself but can’t relinquish control to any of her employees.

  • At a Detroit-based denim business, the jeans are stiff...and so are the owners.

  • A Colorado manufacturer of tiny homes faces massive issues, mostly due to its owner's lack of leadership that has put the business in more than a million dollars debt and sunk morale to an all-time low.

  • In the Season 5 premiere, Marcus opens his books to reveal what happened after the cameras stopped rolling, and explains which deals paid off and which ones cost him millions.

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