Horizon Season 2006 Episode 10 We Love Cigarettes

We Love Cigarettes is the tenth episode of the 2006 season of the British television documentary series, Horizon. This episode delves into the controversial topic of smoking and the reasons behind why so many people continue to smoke, despite the well-known harmful effects of cigarettes on health.

The episode begins by examining the history of smoking, tracing it back to its beginnings with Native American cultures and the introduction of tobacco to Europe. It then moves on to look at the rise of tobacco companies in the 20th century and the role they played in promoting smoking as a glamorous and sophisticated lifestyle choice.

The show then moves on to explore the science behind addiction and how cigarettes can become such a powerful habit that it can be difficult to quit. The episode features interviews with smokers and ex-smokers who offer insights into their own experiences of smoking and the challenges they faced when trying to quit.

One of the key themes of the episode is the role of advertising in promoting smoking and encouraging people to continue smoking despite the known health risks. The episode looks at some of the iconic cigarette ads of the past and examines how they were designed to appeal to various demographics, from young women to rugged cowboys.

Throughout the episode, there is a focus on the psychological aspects of smoking and the reasons why people smoke. The show explores the idea that smoking can be an emotional crutch or a means of coping with stress, and looks at some of the ways that people are now trying to quit smoking by addressing their emotional triggers.

Another key theme of the episode is the government's role in regulating smoking and the tobacco industry. The episode looks at some of the ways that different countries have approached the issue of smoking, from the strict anti-smoking regulations in Australia to the more relaxed attitudes in other parts of the world.

Overall, We Love Cigarettes offers a thought-provoking look at the complex issues surrounding smoking and the challenges of quitting. The show offers a mix of personal stories, scientific insight, and historical context, making it a fascinating and informative watch for anyone interested in this controversial topic.