How to Influence People with Psychology

Watch How to Influence People with Psychology

  • 2015
  • 1 Season

Social influence is a huge part social psychology, and many people have begun to see its applications to the world of business, fundraising, advocacy, and even everyday interactions. In this course, you'll develop the skills needed to influence other people more effectively. You'll learn 8 key principles of influence and why they work.

How to Influence People with Psychology
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Conclusion
10. Conclusion
 
Thanks for being here! To wrap up, I'd like to wish you well and say thanks.
Principle #8: Reasons
9. Principle #8: Reasons
 
One more principle of influence is reasoning. Providing some justification for your request can make it seem more legitimate, thus prompting greater compliance. In this lecture, we'll explore why this works and when it's most likely to. The "because" technique is a famous case of mindless compliance that capitalizes on the reasons principle.
Principle #7: Resistance
8. Principle #7: Resistance
 
In this lecture, we'll explore by people might resist influence. Once we can understand these barriers, we can come up with new techniques that get around those roadblocks. A new and powerful technique is the but you are free technique. It's a unique way of getting around people's resistance. It might sound ironic, but giving people to say no can actually increase the chances they say yes.
Principle #6: Scarcity
7. Principle #6: Scarcity
 
Yet another influence principle is that of scarcity. In this lecture, we'll review the nature of this influence principle and why it does what it does. We'll review a few classic studies that show how the "limited number" and "deadline" techniques can be so effective.
Principle #5: Authority
6. Principle #5: Authority
 
It will come as no surprise that authority figures have huge influence. But why? And how deep does that influence run? All will be revealed in this introductory lecture. To apply the authority norm to your own influence strategy, consider dressing the part and adopt the right mindset to benefit most from authority-driven influence.
Principle #4: Liking
5. Principle #4: Liking
 
Liking can be a powerful influence strategy. In this section, I'll show you exactly what I mean by "liking" and why it can be such an important tool of influence.
Principle #3: Social Validation
4. Principle #3: Social Validation
 
In this lecture, we'll cover the basics of social validation, including its relationship with conformity and the way psychologists have understood its effects. Applying social validation to the compelling influence is pretty straightforward. I'll give you some specific examples of how social proof can be used and why it's so effective.
Principle #2: Consistency
3. Principle #2: Consistency
 
The second principle of influence is consistency. In this lecture, you'll come to understand what consistency is all about and why it's so powerful. The foot-in-the-door technique and the low-ball technique are genius applications of consistency norms to maximize the chances that someone will agree to do something for you.
Principle #1: Reciprocity
2. Principle #1: Reciprocity
 
We start by understanding the principle of reciprocity.I'll go over the norms of reciprocity and how they can be utilized for powerful influence. I'll show you some scientific evidence of its effectiveness and show you how to think about applying reciprocity to your own influence attempts.
Introduction to Psychological Influence
1. Introduction to Psychological Influence
 
Hello and welcome to this exciting course on the psychology of influence. In this quick overview, I'd like to introduce you to the class and give you an idea of what you'll learn and how I'll be presenting the information.
Description
  • Premiere Date
    January 1, 2015