RiffTrax Shorts Season 36 Episode 1 American Look

In the first episode of season 36 of RiffTrax Shorts, we take a look at the 16-minute film "American Look." Produced in 1958 by Chevrolet, this film is a fascinating time capsule of the era's design and fashion.

The film begins by introducing us to a young woman named Lucy who is in search of the latest fashion trends. We follow her as she visits a variety of department stores and boutiques, trying on dresses and consulting with sales clerks. With its bright colors and playful music, the film exudes a sense of optimism and excitement about the future.

After the fashion montage, the film transitions into a discussion of product design. We see engineers and designers at work in the Chevrolet factory, creating everything from car seats to kitchen appliances. The film emphasizes the importance of ergonomic design and the ways in which products can be both functional and beautiful.

Throughout the film, the RiffTrax team provides a hilarious commentary, poking fun at the cheesy music and dated fashion choices. They also offer insight into the cultural and historical context of the film, pointing out things like the prevalence of smoking and the rise of the post-war consumer culture.

One of the highlights of the episode is a segment about the manufacturing process for Chevrolet cars. We see detailed footage of the assembly line, accompanied by witty commentary from the RiffTrax team. They point out the similarities between the car factory and a horror movie, making jokes about the "mad scientists" creating these massive machines.

Overall, "American Look" is a delightful example of mid-century American propaganda, earnestly promoting the virtues of good design and consumerism. The RiffTrax team makes it even more enjoyable with their witty commentary and sharp observations. Whether you're a fan of vintage fashion or just enjoy a good laugh, this episode is a must-see.