Small Business Revolution - Main Street Season 5 Episode 5 Om Nohm Bakery & Cafe
- November 10, 2020
- 35 min
In this episode of Small Business Revolution - Main Street, the team heads to Warrenton, North Carolina to help Om Nohm Bakery & Cafe. This family-owned bakery and cafe has been struggling to stay afloat, and the town is hoping that the Small Business Revolution team can help turn things around.
As the team arrives in town, they meet with Om Nohm's owner, Ashleigh, who shares her dreams for the business. She wants to expand the bakery and cafe, open a second location, and ultimately become a hub for the community. However, with limited resources and no clear plan, Ashleigh has been struggling to make her dream a reality.
To begin their work, the team meets with local business owners to better understand the challenges facing small businesses in Warrenton. They learn that the town has a rich history and a strong sense of community, but many businesses are struggling due to a lack of foot traffic and limited marketing resources.
With this in mind, the team sets to work helping Ashleigh revamp her business strategy. They start by giving the bakery and cafe a fresh new look, with updated branding and signage that better communicates the business's offerings. They also help Ashleigh with menu development, suggesting new items and pricing strategies that will help her better compete in a crowded market.
In addition to these improvements, the team works to build relationships between Om Nohm and the wider community. They partner with other local businesses to host a "Coffee and Connections" event, where members of the community can come together and network. They also help Ashleigh establish an online presence, setting up a social media account and launching a new website.
Throughout the episode, the team is met with various challenges, from a sudden snowstorm that threatens to disrupt their plans, to a stubborn local who is resistant to change. However, their hard work and determination pays off as they are able to help Ashleigh turn her business around. By the end of the episode, Om Nohm Bakery & Cafe is thriving, with new customers coming in every day and Ashleigh feeling confident in her ability to take her business to the next level.
Overall, this episode of Small Business Revolution - Main Street is an inspiring look at the power of community and collaboration. It highlights the challenges facing small businesses in small towns across America, but also shows how these challenges can be overcome with the right resources and support. By partnering with local organizations and businesses, the Small Business Revolution team is able to help Om Nohm Bakery & Cafe not only survive, but thrive, bringing new life to Warrenton and its community.