So Expensive Season 1 Episode 6 Why Rolex Watches Are So Expensive

So Expensive is a show that delves into the world's most luxurious and expensive items and explores the reasons behind their high price tags. In season 1, episode 6 titled "Why Rolex Watches Are So Expensive," the show takes a closer look at one of the most iconic luxury watch brands in the world - Rolex.

The episode starts with a brief history of Rolex, from its humble beginnings in Switzerland to its worldwide success today. Rolex watches are renowned for their durability, reliability, and precision. But what makes them so expensive? The host, Valarie D. Thomas, sets out to find the answers.

The first factor that contributes to the high price of Rolex watches is the brand's commitment to using only the highest quality materials. The watches are made from 904L stainless steel, a material that is more resistant to corrosion and harder than the 316L stainless steel that most other watch brands use. The episode takes viewers on a tour of Rolex's manufacturing facility in Switzerland, where the intricate process of making a Rolex watch is shown.

Another reason why Rolex watches are so expensive is their exceptional craftsmanship. The skilled artisans who assemble Rolex watches undergo years of training and must meet strict quality standards. The episode shows how each Rolex watch is assembled by hand, with every component meticulously inspected to ensure its quality. Valarie also talks to a watchmaker who explains the painstaking process of creating a Rolex watch's movement, which is the engine that powers the watch. The movement is made up of hundreds of tiny components, and each one must be crafted with precision and accuracy.

The next segment of the episode delves into the intricate design of Rolex watches, another reason why they command such a high price. The show explores the different Rolex collections, from the classic Oyster Perpetual to the sporty Submariner and the elegant Cellini. Valarie talks to a Rolex retailer who explains the different features of each collection and why they are popular among watch enthusiasts.

Finally, the episode explores the role of branding in the high price of Rolex watches. Valarie speaks to a marketing expert who explains how Rolex has built a reputation for being a premium luxury brand over the years. The Rolex crown logo has become synonymous with wealth, sophistication, and status, and that branding has allowed the company to charge a premium for their watches.

Overall, "Why Rolex Watches Are So Expensive" provides a comprehensive look at one of the world's most iconic luxury watch brands. The episode explores the meticulous craftsmanship, high-quality materials, intricate designs, and powerful branding that contribute to Rolex's high price tag. If you've ever wondered why Rolex watches are so expensive, this episode of So Expensive is a must-watch.