Ep 10. Evan Williams on Listening to Twitter Users
In season 1, episode 10 of TED Talks: Cyber Awe, Evan Williams delivers a talk on the importance of listening to Twitter users. Williams, known for co-founding Twitter, starts by acknowledging the vast amount of information that is shared on the platform every day, and how it can be overwhelming to sift through it all. However, he argues that this information is incredibly valuable and can provide insights into what people care about and how they are feeling.
Williams shares examples of how Twitter has been utilized in various global events, such as during the Arab Spring and Hurricane Sandy. In these instances, Twitter served as a means for individuals to connect and share information, ultimately leading to real-world change.
Additionally, Williams discusses how Twitter can be used for businesses to gain valuable feedback from customers. By monitoring conversations on the platform, companies can better understand what their consumers are looking for and how they can improve their products or services.
One of the main themes of Williams' talk is the importance of empathy when it comes to listening to Twitter users. He shares his experiences of being on the receiving end of harsh criticism on the platform and how it taught him a valuable lesson in understanding where others are coming from. Williams suggests that before dismissing someone's opinion, it's important to take a step back and try to see things from their perspective.
To wrap up his talk, Williams emphasizes the power of Twitter and how it can be used for good or bad depending on how it's utilized. He encourages individuals and businesses alike to take advantage of the platform and use it to connect with others in a meaningful way.
Overall, Evan Williams' talk on listening to Twitter users is a thought-provoking discussion on the importance of empathy and understanding in the digital age. As one of the co-founders of the social media platform, Williams' insights provide valuable perspectives on how Twitter can be used to drive change and improve communication.