Watch The Imagineering Story

Bob Iger personally shepherds his labor of love, the Shanghai Disney Resort. The Imagineers customize an ambitious new theme park to fit China's culture, a symbol of patience and collaboration. Meanwhile, through innovative technology and immersive placemaking, the beloved pop culture worlds of Avatar, Marvel and Star Wars come to life.

Bob Iger returns Imagineering to the foundation of Disney DNA - quality wins out. He modernizes the formula. By strategically investing in creative content, international expansion and new technology, he empowers the Imagineers to plus the existing parks worldwide, especially the recent ones that fell short of expectations. After a decade, the parks never looked better.

After a tragic downturn, Michael Eisner steps back from creative stress and hires business minded managers to fill the void. The pendulum swings from art to commerce. The Imagineers enter an era of austerity. While some projects enjoy enormous success, others are cancelled, and still others, disappoint. The pattern seems irreversible.

Michael Eisner and Frank Wells save Imagineering and encourage widespread growth.

After Walt’s death, the Imagineers persevere to fulfill his vision for Florida and expand overseas.

Walt Disney forms a group of artists and engineers to build his dream concept called Disneyland.