Ep 3. SquareTrade

The Pitch, season 2 episode 3 titled "SquareTrade" follows two advertising agencies as they pitch their campaign ideas to SquareTrade, a company that offers extended warranties for consumer electronics. The episode takes place in San Francisco, where the agencies are given a brief to create a campaign that is engaging, creative, and has the potential to bring in new customers for SquareTrade.

The first agency, Y&R, presents their campaign idea which revolves around showcasing the fragility of electronic devices. They plan to use a humorous approach by creating a series of videos where electronic devices are put through extreme situations to show how easy it is for them to break. They also propose to use social media platforms for promoting the campaign to increase the reach of the campaign and to engage with their target audience.

The second agency, the Garage, takes a different approach by focusing on the emotional connection between people and their electronic devices. They propose to create a series of videos that show the bond between owners and their devices by highlighting real-life scenarios where the devices play an important role in people's lives. They also suggest using technology to create an interactive experience for customers that will help them choose the right extended warranty for their device.

As the SquareTrade executives listen to the pitches, they ask questions and provide feedback to each agency. They appreciate Y&R's creative approach to showcase the fragility of electronic devices but feel that the campaign lacks a strong call to action. On the other hand, they praise the Garage's emotional approach and the use of technology, but express some concerns about the feasibility of executing the proposed ideas.

After the pitches, the SquareTrade executives deliberate and finally select the Garage as the winning agency. They feel that the Garage's campaign idea resonates well with their target audience and has the potential to increase brand awareness and drive sales for their extended warranties.

Throughout the episode, we see the agencies working hard to come up with the best campaign ideas to impress SquareTrade. We see them brainstorming, conducting focus groups, and making changes to their ideas based on feedback. The episode gives us an insight into the creative process of advertising agencies and the challenges they face in coming up with a winning campaign.

In addition to showcasing the unique challenges that advertisers face, The Pitch also highlights the importance of good communication, collaboration, and creativity. It emphasizes the need for agencies to understand the client's needs, work within the client's boundaries, and create campaigns that not only look good but also drive results.

Overall, The Pitch season 2, episode 3, "SquareTrade," is an engaging and insightful episode that gives us a glimpse into the world of advertising and the work that goes into creating successful campaigns. It's a must-watch for anyone interested in advertising, marketing, or entrepreneurship.