Watch American Style

As the millennium draws to a close, fashion pushes back against the excess of the 80's and women make strides in the workplace and the media. In the 2000s, a new decade brings a brave new world in the form of the internet and social media.

The Reagan presidency ushers in a new era of optimism which leads to extravagance, excess and eventual greed. Brands capitalize on the spending while Wall Street capitalizes on the public.

A new president and a new sense of confidence bring great changes to society. The youth culture comes into its own, and fashion, like politics, will go to extremes. Out of the turmoil of the era, new subcultures will emerge and demand equal rights.

American soldiers go to war, and women go to work. The influence of Hollywood expands, the economy grows, and the fashion world transformed.