Ep 1. Ad Campaign

In "Glow Up" season 2 episode 1, titled "Ad Campaign," the makeup artists are tasked with creating looks inspired by a variety of different ad campaigns. The episode begins with host and judge Stacey Dooley introducing the eight contestants who will be competing for the title of Britain's Next Make-Up Star.

The contestants are all aspiring makeup artists, ranging in age from 20 to 32. They include people from diverse backgrounds, such as a single mother, a transgender woman, and a former soldier. Each contestant is excited to show off their skills and prove themselves to the judges, who are renowned makeup artist Val Garland and special celebrity guest judge Dominic Skinner.

The first challenge of the season involves creating a look inspired by a classic Maybelline ad campaign from the 1960s. The contestants must use their skills to create a bold and dramatic look that captures the essence of the campaign, using only Maybelline products.

As the contestants work, tensions begin to rise. Some of the artists struggle to come up with creative ideas, while others find it difficult to execute their visions. Some even begin to doubt their own abilities and question whether they have what it takes to win.

Despite the challenges, the artists manage to create some impressive looks, with bold colors and innovative techniques. The judges are impressed with some of the creations, particularly those that manage to capture the spirit of the original campaign while still feeling modern and fresh.

The second challenge of the episode is even more difficult. The artists are tasked with creating a look based on a modern ad campaign for the UK department store Selfridges. This challenge involves not only creating a makeup look, but also incorporating elements of fashion and style into the overall presentation.

The artists have only a few hours to create their looks, which must be inspired by a specific department within the store, such as menswear, womenswear, or beauty. They must also work with models who represent the department they have chosen, and they must take into account the model's individual style and preferences.

As the artists work, they struggle with a range of issues, from time management to communication problems with their models. Some of the artists become frustrated and emotional as the deadline approaches.

Despite these challenges, the judges are once again impressed by some of the looks created. They particularly appreciate those that manage to incorporate both fashion and makeup to create a cohesive and compelling image.

At the end of the episode, one artist is crowned the winner of the challenge, while another is eliminated from the competition. The remaining artists celebrate their successes and prepare for the challenges to come, knowing that they must continue to push themselves and improve if they want to be crowned Britain's Next Make-Up Star.

Overall, "Glow Up" season 2 episode 1 is a riveting start to the new season, full of drama, creativity, and impressive makeup looks. Fans of the series will be eager to see what the rest of the season has in store for these talented artists.